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If you’re thinking about a co-marketed virtual event, you’re likely planning either a single webinar or a large event with multiple webinars taking place within it. While partner webinars and summits different on a surface level, the way marketers prepare and organize for them is strikingly similar — especially when co-marketing is thrown into the mix.
This playbook will provide you with a scalable process for planning and organizing virtual co-marketing events.
Involve all partners from beginning to end, even with larger summits where it is harder to ensure everyone pulls their weight.
Whether you are managing two partners for a single webinar or 50 partners across a two day event, being organized will help drive ensure success.
Whether this is your first or 100th virtual event, this playbook will provide you with, expert tips and best practices for navigating the co-marketing waters and executing a virtual partner event from start to finish.
Kick off Call – Start on the right foot by ensuring your speakers, themes and dates are defined and agreed upon during an initial kickoff call. Here is what the meeting should discuss:
Kick off Call – Start on the right foot by ensuring your speakers, themes and dates are defined and agreed upon during an initial kickoff call. Here is what the meeting should discuss:
2. For Partner Summits:
If pivoting from an in-person event, decide if dates still work for everyone involved and that there is enough time to pull off the transition to virtual.
Pre-Event Planning — Prior to your event, dive into the specifics of your registration, promotion and content with all partners and team members. Here is what you need to cover:Â
1. Registration and Promotion — Give your partners consistent updates on registrations statuses and how all partners involved are performing using the following forms of communication:
For Partner WebinarsÂ
For Partner SummitsÂ
2. Content Development and Prepping Speakers
For Partner Webinars
Pre-Event Planning — Prior to your event, dive into the specifics of your registration, promotion and content with all partners and team members. Here is what you need to cover:Â
1. Registration and Promotion — Give your partners consistent updates on registrations statuses and how all partners involved are performing using the following forms of communication:
For Partner WebinarsÂ
For Partner SummitsÂ
2. Content Development and Prepping Speakers
For Partner Webinars
3. Final Planning and ApprovalÂ
Day Of Event – Your main concern for the big day will be threefold: trouble-shooting any technical issues that pop up, empowering your partners and ensuring attendees feel supported during the event.
1. For Partner Webinars
2. For Partner Summits
Day Of Event – Your main concern for the big day will be threefold: trouble-shooting any technical issues that pop up, empowering your partners and ensuring attendees feel supported during the event.
1. For Partner Webinars
2. For Partner Summits
Post Event Analytics — Use ON24 analytics and insights to keep the momentum from your event going and to involve all partners in this process.Â
1. For Partner Webinars
2. For Partner Summits