{"id":294111,"date":"2025-11-04T11:53:47","date_gmt":"2025-11-04T19:53:47","guid":{"rendered":"https:\/\/www.on24.com\/blog\/on24-annonce-son-integration-a-linkedin-pour-dynamiser-la-nouvelle-generation-du-marketing-evenementiel\/"},"modified":"2026-02-05T08:56:17","modified_gmt":"2026-02-05T16:56:17","slug":"on24-announces-linkedin-integration","status":"publish","type":"post","link":"https:\/\/www.on24.com\/fr\/blog\/on24-announces-linkedin-integration\/","title":{"rendered":"ON24\u00ae annonce son int\u00e9gration \u00e0 LinkedIn\u00ae pour dynamiser la nouvelle g\u00e9n\u00e9ration du marketing \u00e9v\u00e9nementiel"},"content":{"rendered":"<p><i><span data-contrast=\"none\">La nouvelle collaboration entre ON24 et LinkedIn\u00a0simplifiera la cr\u00e9ation et la promotion d&rsquo;\u00e9v\u00e9nements, \u00e9largira le ciblage et la port\u00e9e du public, et produira un impact mesurable pour les \u00e9quipes marketing, commerciales et op\u00e9rationnelles du monde entier<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">SAN FRANCISCO, Californie, le 5 novembre 2025<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2014 ON24, la\u00a0<\/span><span data-contrast=\"none\">plateforme de premier plan pour l&rsquo;engagement client dans les ventes et le marketing B2B<\/span><span data-contrast=\"auto\">, annonce aujourd&rsquo;hui une int\u00e9gration avec LinkedIn qui aide les sp\u00e9cialistes du marketing B2B et d&rsquo;autres \u00e9quipes en contact avec la client\u00e8le \u00e0 d\u00e9passer les \u00e9v\u00e9nements num\u00e9riques autonomes pour des campagnes connect\u00e9es avec une port\u00e9e plus large et un impact plus important.\u00a0La collaboration r\u00e9unit\u00a0la plateforme d&rsquo;engagement intelligent\u00a0d&rsquo;ON24\u00a0et la port\u00e9e in\u00e9gal\u00e9e du public\u00a0professionnel\u00a0de LinkedIn\u00a0pour\u00a0aider les organisations\u00a0\u00e0 s&rsquo;engager plus efficacement et \u00e0\u00a0propulser\u00a0les r\u00e9sultats commerciaux.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Cela\u00a0rationalisera\u00a0la mani\u00e8re dont\u00a0les \u00e9quipes construisent, publient et\u00a0promouvent\u00a0facilement\u00a0les \u00e9v\u00e9nements\u00a0sur les diff\u00e9rentes plateformes. Les professionnels du marketing et d&rsquo;autres professionnels en contact avec la client\u00e8le peuvent cr\u00e9er des exp\u00e9riences h\u00e9berg\u00e9es par ON24, les publier directement sur LinkedIn Events, activer les formulaires d&rsquo;inscription LinkedIn qui synchronisent les inscrits dans<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">ON24, et\u00a0organiser\u00a0des\u00a0publicit\u00e9s\u00a0d&rsquo;\u00e9v\u00e9nements\u00a0sur\u00a0LinkedIn\u00a0pour\u00a0accro\u00eetre\u00a0la\u00a0port\u00e9e\u00a0du\u00a0public\u00a0et\u00a0stimuler\u00a0l&rsquo;engagement\u00a0du\u00a0public\u00a0pour\u00a0les\u00a0\u00e9v\u00e9nements\u00a0num\u00e9riques\u00a0en\u00a0direct\u00a0et\u00a0\u00e0\u00a0demande\u00a0d&rsquo;ON24.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u00ab\u00a0En nous associant\u00a0\u00e0 LinkedIn, nous r\u00e9unissons\u00a0deux\u00a0leaders\u00a0de leurs\u00a0respective\u00a0domaines\u00a0\u00bb, a d\u00e9clar\u00e9 Sharat Sharan, PDG d&rsquo;ON24. \u201c<\/span><span data-contrast=\"none\">En combinant la plateforme intelligente d&rsquo;engagement d&rsquo;ON24 avec la port\u00e9e professionnelle de LinkedIn, nous aidons les clients \u00e0 attirer le public appropri\u00e9 \u00e0 leurs \u00e9v\u00e9nements, \u00e0 promouvoir leurs \u00e9v\u00e9nements de mani\u00e8re plus efficace et \u00e0 cr\u00e9er un engagement plus profond qui d\u00e9livre des r\u00e9sultats commerciaux mesurables avant, pendant et apr\u00e8s chaque \u00e9v\u00e9nement.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:281,&quot;335559739&quot;:281}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Les avantages pour les clients d&rsquo;ON24 incluent :<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Cr\u00e9ation d&rsquo;\u00e9v\u00e9nements transparente :<\/span><\/b><span data-contrast=\"auto\">\u00a0Cr\u00e9ez des \u00e9v\u00e9nements h\u00e9berg\u00e9s par ON24 et publiez-les sur LinkedIn Events rapidement et facilement.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:120,&quot;335559739&quot;:120}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Inscription sans probl\u00e8me :<\/span><\/b><span data-contrast=\"auto\">\u00a0Utilisez les formulaires d&rsquo;inscription LinkedIn pour capturer des inscriptions pr\u00e9cises qui se synchronisent directement avec ON24.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Flux de travail int\u00e9gr\u00e9s :<\/span><\/b><span data-contrast=\"auto\">\u00a0Synchronisez les donn\u00e9es des formulaires d&rsquo;inscription aux \u00e9v\u00e9nements avec ON24, LinkedIn et les syst\u00e8mes CRM\/MAP.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Le lancement marque la premi\u00e8re phase des efforts d&rsquo;ON24 avec LinkedIn pour stimuler l&rsquo;engagement des clients d&rsquo;ON24 lors des \u00e9v\u00e9nements.\u00a0Il jette \u00e9galement les bases de la prochaine g\u00e9n\u00e9ration de marketing \u00e9v\u00e9nementiel qui aidera les organisations \u00e0 transformer les \u00e9v\u00e9nements num\u00e9riques en campagnes puissantes et continues qui renforcent les relations avec les clients, acc\u00e9l\u00e8rent l&rsquo;engagement et font progresser l&rsquo;entreprise.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>\u00c0 propos d&rsquo;ON24<\/strong><\/p>\n<p><span data-contrast=\"auto\">ON24 a pour mission d&rsquo;aider les entreprises \u00e0 int\u00e9grer leur strat\u00e9gie de mise sur le march\u00e9 \u00e0 l&rsquo;\u00e8re de l&rsquo;IA et \u00e0 stimuler une croissance des revenus rentable. Gr\u00e2ce \u00e0 sa plateforme d&rsquo;engagement intelligente de premier plan, ON24 permet aux clients de combiner nos exp\u00e9riences propri\u00e9taires de premier plan avec la personnalisation et le contenu, ainsi que de capturer et d&rsquo;agir sur les informations sur l&rsquo;engagement, acc\u00e9l\u00e9rant ainsi le parcours de l&rsquo;acheteur et faisant avancer le pipeline.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">ON24 fournit aux entreprises leaders du secteur, dont 4 des 6 plus grandes soci\u00e9t\u00e9s mondiales de logiciels, 3 des 5 principales soci\u00e9t\u00e9s mondiales de gestion d&rsquo;actifs, 3 des 6 plus grandes soci\u00e9t\u00e9s pharmaceutiques mondiales et 3 des 5 plus grandes soci\u00e9t\u00e9s industrielles mondiales, une source pr\u00e9cieuse de donn\u00e9es propri\u00e9taires pour stimuler l&rsquo;innovation commerciale et marketing, am\u00e9liorer l&rsquo;efficacit\u00e9 et accro\u00eetre les r\u00e9sultats commerciaux. Bas\u00e9e \u00e0 San Francisco, ON24 dispose de bureaux dans le monde entier en Am\u00e9rique du Nord, en EMEA et en APAC. Pour plus d&rsquo;informations, visitez www.ON24.com.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a9 2025 ON24, Inc. Tous droits r\u00e9serv\u00e9s. ON24 et le logo ON24 sont des marques d\u00e9pos\u00e9es appartenant \u00e0 ON24, Inc., et sont enregistr\u00e9es aupr\u00e8s de l&rsquo;United States Patent and Trademark Office et dans d&rsquo;autres pays.\u00a0<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Contact m\u00e9dia\u00a0:<\/span><\/b><br \/>\n<b><span data-contrast=\"none\">ON24<\/span><\/b><br \/>\n<span data-contrast=\"none\">David Lee<\/span><br \/>\n<a href=\"mailto:press@on24.com\"><span data-contrast=\"none\">press@on24.com<\/span><\/a><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<hr \/>\n\t<script src=\"\/\/app-ab24.marketo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\r\n\r\n\t<div class=\"v3-form v3-form--shortcode\">\r\n\t\t\t\t\t<div class=\"v3-form-content\">\r\n\t\t\t\t<div class=\"v3-form-content__heading v3-text-font v3-text-size v3-text-size--display-md v3-text-weight--semibold v3-text-size--display-md--mobile v3-text-weight--semibold--mobile\" data-c-marketo-heading>\r\n\t\t\t\t\tForm Title\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\r\n\t\t<div class=\"v3-form-required-fields v3-text-font v3-text-size v3-text-size--text-sm v3-text-weight--regular v3-text-size--text-sm--mobile v3-text-weight--regular--mobile\" data-c-marketo-show-onrender data-c-marketo-hide-onsuccess>\r\n\t\t\t*Required Fields\r\n\t\t<\/div>\r\n\r\n\t\t<form id=\"mktoForm_10366\"><\/form>\r\n\t<\/div>\r\n\r\n\t<script>\r\n\t\tMktoForms2.loadForm(\"https:\/\/communications.on24.com\", \"848-AHN-047\", 10366, function(form)\r\n\t\t{\r\n\t\t\tvar formElem = form.getFormElem().get(0);\r\n\t\t\tvar button = formElem.querySelectorAll('.mktoButton');\r\n\r\n\t\t\tfor (var i = 0; i < button.length; i++)\r\n\t\t\t{\r\n\t\t\t\tbutton[i].classList.add('v3-btn');\r\n\t\t\t\tbutton[i].classList.add('v3-btn--blue-gradient-light');\r\n\t\t\t\tbutton[i].classList.add('v3-btn--size-medium');\r\n\t\t\t\tbutton[i].classList.remove('mktoButton');\r\n\t\t\t}\r\n\r\n\t\t\tconst $form = jQuery(formElem);\r\n\r\n\t\t\t\/\/ Remove stuff on the <form> element\r\n\t\t\t$form.removeClass('mktoForm'); \/\/ Marketo adds this class for its own styling\r\n\t\t\t$form.removeAttr('style');     \/\/ Inline font styles\r\n\r\n\t\t\t\/\/ Remove inline widths\r\n\t\t\t$form.find('.mktoHasWidth').each((i, el) =>\r\n\t\t\t{\r\n\t\t\t\tjQuery(form).removeAttr('style');\r\n\t\t\t});\r\n\r\n\t\t\t\/\/ Hide empty containers, which otherwise mess up the flex\/grid layout\r\n\t\t\t$form.find('.mktoPlaceholder').each((i, el) =>\r\n\t\t\t{\r\n\t\t\t\tconst $field = jQuery(form);\r\n\t\t\t\tconst $row = $field.closest('.mktoFormRow');\r\n\t\t\t\tconst $stateField = $form.find('select[name=\"State\"]');\r\n\r\n\t\t\t\t\/\/ Check if State field means this particular \"placeholder\" should be shown\r\n\t\t\t\tif ($field.hasClass('mktoPlaceholderState') && $stateField.val() === 'United States')\r\n\t\t\t\t{\r\n\t\t\t\t\t\/\/ Do nothing. 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