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The days of marketing generating some “hot leads” for sales and calling it a day are over. In a digital-first world, where buyers self-educate through their own decision-making journey, marketing and sales must join forces to more effectively drive pipeline and revenue. And a shared revenue team requires new strategies and new thinking.

Agenda

Keynote | Sales & Marketing : the rivalry

Corporate Bro is a career enterprise salesman and lover of writing his own bio in the third-person. His life is dominated by two key themes: humor and his parents’ disappointment. When he’s not filming sketch comedy videos or yelling at kids, you’ll find him on the Peloton sculpting his famous thighs. Most recently, he graduated from business school… but he’s too humble to tell you it was from Stanford. Follow him @Corporate.Bro.

Panel | Building Your Predictable Pipeline Engine Across Sales and Marketing

Learn how AlphaSense manages the sales and marketing relationship to build their predictable pipeline engine.

Amy Holtzman | Katie Bradley | Shikha Shrestha | Tessa Barron

Talk | Evolving Digital Marketing from Lead Generation to Revenue Growth

Learn how Arctic Wolf and ON24 have evolved their strategies to be a full-funnel revenue driver.

Jada Holst | Mark Bornstein

Tarot | Written in the Cards

If 2020 has taught us anything, it’s that even the best laid plans don’t always pan out. But you know what is always 100% accurate? The art of Tarot. Join us for an instructional Tarot Reading right after the FastFWD Summit.

In this free tarot lesson, you’ll learn how to:

Read your own cards for predictable pipeline
Discover the future of marketing through the spirits
Divine the revenue results you need to know

Speakers

Corporate Bro

Enterprise Salesman

Amy Holtzman

Senior VP of Marketing

Amy Holtzman, the Senior Vice President of Marketing at AlphaSense, knows that B2B SaaS marketing isn’t always used to its full potential. She co-founded Women in Revenue Marketing, an organization that brings senior-level revenue marketing leaders and rising stars together on a quarterly basis, in July 2018. She became a founding member of Chief, a network to connect and support female leaders, in January 2019 and joined Revenue Collective, an invitation-only community of sales and marketing executives, just one month later. She runs all aspects of AlphaSense’s marketing efforts, from corporate branding and public relations to demand generation and product and customer marketing. It’s the ideal environment for her to transform marketing into a strong revenue contributor, and to begin seeing the effects of her work right away. Prior to joining AlphaSense, Amy has held senior Marketing roles at Splash, Conductor, and Demandbase, and she currently serves as an advisor at Sendoso.

Katie Bradley

Senior Demand Generation Manager

Katie Bradley brings to FastFWD Summit a unique perspective from her experience managing campaigns and executing marketing events for brands like VMware, Conductor, and now AlphaSense. In her current role as the Senior Manager, Demand Generation at AlphaSense, Katie is focused on lead generation, opportunity creation, building strategic programs that scale, and ultimately, helping AlphaSense grow. Katie holds a BBA in Marketing and Communications from Northeastern University.

Shikha Shrestha

SDR, Business Development

As a Lead Development Representative at AlphaSense, Shikha Shrestha holds a hybrid role working alongside both the Sales and Marketing teams. In her role, she facilitates introductory conversations with AlphaSense’s corporate and financial clients, assists in developing organic or inorganic campaigns with the Marketing team, and builds relationships with peers and clients from a variety of industry verticals and roles, all with the goal of driving revenue for AlphaSense. Skikha holds a BS in Integrated Marketing Communications from the University of Mississippi.

Tessa Barron

VP of Marketing

Tessa Barron is the VP of Marketing at ON24 and leads the company’s brand, digital and demand generation campaign strategy. She brings with her a wealth of marketing expertise from both in-house and agency experiences. In 2019, she was named to DMN’s “Top 40 Marketers under 40” list and is a founding member of the Women in Revenue Marketing organization in NYC.

Jada Holst

Demand Generation Specialist

In her short tenure at Arctic Wolf, Jada has supported both field and inbound marketing teams, with a specialization in digital events. By leveraging On24, she led the field marketing team through their instantaneous shift from in-person to digital events. While doing so, the teams saw a 100% lift in conversion rates and crushed pipeline goals.

Mark Bornstein

VP of Content Marketing

As VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist for ON24. He brings more than 20 years of content marketing, corporate communications and account management experience at leading companies.