Spam. Creepy. Disruptive. Annoying. Clickbait.
Since when did marketing become a bad word?
It’s time to change that by creating experiences that start a conversation, surround your audience with information that’s valuable and deliver your content in a way that’s entertaining enough to make them want to come back for more.
Watch this video and let’s make 2021 the year that we stop investing in marketing that our prospects are trying to avoid and start creating the engaging experiences they want.
Check out a year's worth of digital experiences to learn how marketers are putting their audience first through interactive content and webinar experiences.
Redefine your audience engagement by building serialized webinar programming. By engaging in a serialized format with a consistent speaker, like our Webinar Best Practices Series, you can build trust with your attendees and have them coming back time and time again for future insights.
A great webinar experience keeps audiences engaged and interested in what you have to say. Neogen did this and more in Test in 1 hour with Listeria Right Now.
Grant Thornton keeps its audience educated by utilising the Continuing Professional Education engagement tool in The State of Intelligence Automation in Manufacturing.
Educational webinars can bolster your product’s capabilities. Mixpanel uses its webinar, Contemporary Insights in Casual Inference, Machine Learning, and Optimial Decision-Making to make its products stand out.
ON24 Simulive lets Splunk produce more webinars, under more topics, at a higher quality – which is key to reaching its massive database of prospects and clients. Webinars like Trusting Mission-Critical Analytics in the Cloud, get pre-recorded but engagement stays high with ON24 features such as live Q&A and polling.
Critical slides, reports, infographics and more are a click away for SpectraCell attendees thanks to easy-to-access resources embedded within the webinar, ADHD: Transformative insights and Treatment Strategies.
What makes for an awesome digital experience? Real human engagement that's interactive, integrated and personalized.
Check out our tips and best practices to maximize every touchpoint across your content and webinar channels to make digital experiences your audience loves and drive the revenue you need.
Easily drag and drop thumbnails, images, webinars and more into your preferred layouts within Engagement Hub or Target pages so you can quickly create beautiful content experiences that engage audiences.
Turn your webinar into a podcast!
Once your webinar is over, simply export the presenter media, convert it to a WAV or MP3, and upload to any podcasting platform. This will give additional life to your great webinar content!
Create a promotional video for your webinar to boost registration by up to 18%!
If you don’t have access to a video production team, just record a brief video message using a webcam or smart phone that can be featured on your registration page and social media.
Avoid adding product pitches to thought leadership webinars, helping is selling. Be the helping voice.
Your audience wants to be heard.
Give them an opportunity to provide their thoughts and opinions using surveys in your webinar programs. Feedback from surveys helps you better understand audience interest and intent.
Accelerate them towards a purchase.
Replace traditional content offers in prospect nurtures with on-demand webinars that surround your prospects with content options and CTAs.
30% of marketers that worked in an account-based manner reported a greater than 100% engagement increase with their C-level targets.
Collect actionable date that informs future programs.
Engage your audience to understand interest and intent by utilizing polls across webinars and videos.
Become the trusted voice in your industry.
“News-style” webinar formats are a great way to become a thought leader in your space.
By 2020 Walker finds that customer experience will overtake price and products as the key brand differentiator.
Give yourself a longer runway to promote your webinars.
Avoid spamming your prospects with too many promotional emails in too short a period of time.
The goal of the webinar is not simply to generate leads but to get your audience active and involved. Through engagement and interactivity, you will get the insights and data you need to accelerate them through their journey.
Eliminate the dead ends of content consumption and create ongoing journeys for your audience!
Use the new CTA engagement tool across your webinar programs. Send audience members to related content hubs, allow them to pre-register for upcoming webinars or offer them an opportunity to connect directly with a team member.
Sending a promotional email?
Send that blast on Tuesday, Wednesday or Thursday for the best performance.
Your audience wants to see you!
When presenting on a webcam or VCU, make sure your face is well lit. If a room with windows is available, sunlight is always the best lighting option. But if natural light isn’t available, position two small lamps on each side of your computer to create a balanced and even lighting setup.
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