Forget SKOs.
Kick off something greater.

A Keynote Presentation from Scott Brinker: The 2nd Age of Martech

The 2nd Age of Martech is bringing significant improvements to marketing technology and operations on all three dimensions – commercial software, professional services, and custom software.

And while massive consolidation in martech has not yet materialized, we are seeing a convergence around platform ecosystems — where the lines between services and software and between custom and commercial are blurring into the cloud.

What are the implications? And what can marketers do to prepare?

Join Scott Brinker, VP Platform Ecosystem at HubSpot & Editor of chiefmartec.com, for his Keynote Presentation, “The 2nd Age of Martech” at The Revenue Kickoff.

And learn why this convergence of technology is much more transformative than consolidation ever could be.

Lead Nurturing: Why Timing is Everything

Are you moving too fast? Too slow? Effective lead nurturing all comes down to one thing: timing.

Join David Fortino, Chief Strategy Officer at NetLine, for “Lead Nurturing: Why Timing is Everything.”

You’ll learn about:

• How to fill the content consumption gap to keep leads engaged
• Research-backed tips for follow-up
• Best practices for establishing a successful lead nurture strategy

The Marketer’s Crystal Ball: 3 Predictions to Engage, Connect, and Overcome

The marketing and economic climates continue to change at breakneck speeds. And for marketers to find success among these turbulent tides, they must be able to change with them.

With knowledge comes power. And while there’s no “silver bullet” to predicting the future, we can infer that these key trends will continue to play even greater roles in the journey ahead.

Join Monica Behncke, Chief Growth Officer at Iron Horse for “The Marketer’s Crystal Ball: 3 Predictions to Engage, Connect, and Overcome.”

You’ll learn about:

• Engagement as a foundational pillar of modern business
• The importance of ever-widening collaboration
• Future-proofing marketing for the next market shift

Forecasting Marketing Success & ROI

How do you report and forecast ROI with confidence? Do your strategies converge with your goals? Do the numbers all add up?

In the midst of FY23 planning, the best way to forecast the future is to study the programs of the past.

Join Ashley Long, Director or GTM Operations at Demandbase, for “Forecasting Marketing Success & ROI.

You’ll learn about:

• Ways to measure engagement across the buyer’s journey
• Tips to improve how you report on and communicate success
• How to forecast and measure ROI against your strategies and goals

3 Ways the Fog of Marketing Undermines Marketers – And How to Clear It

Marketing has changed a lot, but operational processes have not. And this has created a fog over marketing — one that limits how marketers plan, execute, and optimize at speed. And prevents marketers from being as effective as they can – and need to be.

Clear the fog and join Bruce Brien, SVP of Global Solutions Engineering at Uptempo, for “3 Ways the Fog of Marketing Undermines Marketers – And How to Clear It.”

You’ll learn about:

• The pitfalls of many of today’s operating models
• The impacts that a lack of visibility and connectivity create
• Ways to clear the fog of marketing for better planning, orchestration, and confidence

Why ABM is a Must Across the Lifecycle

There’s no denying that today’s marketers must be: faster, stronger, smarter and WAY more efficient than ever. 

With teams stretched thin and buying committees increasingly fragmented, marketing teams face a collective conundrum: “how do we reach, engage, and convert our buyers?”

Join Kelly Hogan, Sr. Revenue Marketing Manager at RollWorks, for “Why ABM is a Must Across the Lifecycle.”

You’ll learn about:

• Ways to identify the best targets with a high propensity to purchase 
• Tips to craft the right message based on where buyers are in their journey 
• Strategies to prioritize your channels and resources based on audience segments and needs

How Life Science Connect’s Webinar Program Drives 5X Revenue Growth

Hyper-growth organizations must have the perfect mix of technology and data to attract, engage, and convert their audiences. And with robust digital experiences, marketers can achieve it all – with less.

In order to grow, companies can’t let engagement data go to waste.

Join Miles Szkoda, Virtual Event Producer at Life Science Connect, and learn “How Life Science Connect’s Webinar Program Drives 5X Revenue Growth.”

You’ll hear about:

• How Life Science Connect designed a scalable webinar program
• The growing pains they needed to address around data and customization
• How they use ON24 to improve efficiency and increase output of their webinars

Find, Create, Prioritize: Using Data to Build Best-In-Class Profiles

Marketing to the right accounts at the right time is no easy task. But the organizations that do it well are given their best competitive advantage: data. 

Join Marge Breya, Chief Marketing Officer at Leadspace, for “Find, Create, Prioritize: Using Data to Build Best-In-Class Profiles.”

You’ll learn about:

• Ways to boost your pipeline with rich buyer profiles
• How to prioritize spend and segment programs based on audience engagement
• What it means to leverage AI-driven propensity, persona and intent models
• How to align your GTM and sales activities to close more business faster

6 Reasons Live Captions & Subtitles Are Business-Critical to Drive Engagement

A recent study by Digiday suggests that as much as 85% of videos watched on Facebook are on mute. And they’ve become paramount for marketers eager to capture the attention of today’s buyers — not only making content more accessible, but also improving comprehension and retention.

Join Anna Ritchie, Sr. Product Manager at Interprefy, for “6 Reasons Live Captions & Subtitles Are Business-Critical to Drive Engagement.”

You’ll learn about:

• Why captions are essential in a user-first strategy
• The importance of subtitles and captioning in engaging a global audience
• Ways to use captions to create more content beyond a typical digital experience

How ServiceNow Scaled a Webinar Program 78% to Engage and Enable Partners

Channel partners are invaluable to acquiring new customers. And 96% of B2B leaders expect to see further increases in partner-attributed revenue.

But not all strategic partnerships work. So how do today’s top brands ensure their best partners are enabled for success?

Join Josephine Copeland, Global Partner Enablement Program Manager at ServiceNow, and learn “How ServiceNow Scaled a Webinar Program 78% to Engage and Enable Partners.”

You’ll hear about:

• Why ServiceNow designed a partner ecosystem
• The challenges they needed to address to effectively scale
• How they use ON24 to deliver 200+ partner events

A Conversation with Matt Heinz: Planning for the Unpredictable

Change is constant and largely out of our control. But no matter what the tide brings in, our organizations rely on us to drive demand and revenue growth. So, bring it on! 

Join Matt Heinz, President and Founder of Heinz Marketing, for a closing conversation on “Planning for the Unpredictable” at The Revenue Kickoff.

You’ll hear best practices and cautionary tales to help you leverage your tech, team, tools, and budgets to kick off 2023 with a bang.

The only plan here is the plan to win. Join us!