The year’s most rockin’ digital experiences and webinars in one event. 🤘 All on Dec. 13. Register Now

Forget SKOs.
Kick off something greater.

Kick off 2023 with a plan to win that goes beyond sales and takes an integrated approach to revenue.

Get the strategies and tactics to win.

While an SKO is traditionally focused on sales, generating revenue takes more than a great sales team — it relies on an integrated GTM strategy. And it all starts here!

Attend THE REVENUE KICKOFF, a virtual event where the plan to win in 2023 begins.

Join us for on-demand sessions full of strategies your revenue team can unite behind. Learn what the best B2B marketers are doing to drive alignment across the org, leverage digital engagement throughout the buyer’s journey, and use data and insights to create deeper connections with their audiences. 

With sessions about:

  • Data-driven strategies to identify and nurture buyers
  • Improving marketing visibility, accountability, and velocity
  • The future of engagement and what it means for marketers and sellers
  • Building high-performing digital demand programs that drive revenue growth

Kick off 2023 with a plan to win. Watch on demand now.

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Agenda

Data Track

How to Use Engagement Data

Engagement Track

How to Drive Digital Engagement

Keynote Session Track

Opening Keynote

ROI Track
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A Keynote Presentation from Scott Brinker: The 2nd Age of Martech

Keynote Session Track

The 2nd Age of Martech is bringing significant improvements to marketing technology and operations on all three dimensions – commercial software, professional services, and custom software.

And while massive consolidation in martech has not yet materialized, we are seeing a convergence around platform ecosystems — where the lines between services and software and between custom and commercial are blurring into the cloud.

What are the implications? And what can marketers do to prepare?

Join Scott Brinker, VP Platform Ecosystem at HubSpot & Editor of chiefmartec.com, for his Keynote Presentation, “The 2nd Age of Martech” at The Revenue Kickoff.

And learn why this convergence of technology is much more transformative than consolidation ever could be.

Speakers

Scott Brinker

VP Platform Ecosystem at HubSpot & Editor at chiefmartec.com

A Keynote Presentation from Scott Brinker: The 2nd Age of Martech

Scott Brinker

VP Platform Ecosystem at HubSpot & Editor at chiefmartec.com

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Lead Nurturing: Why Timing is Everything

Data Track

Are you moving too fast? Too slow? Effective lead nurturing all comes down to one thing: timing.

Join David Fortino, Chief Strategy Officer at NetLine, for “Lead Nurturing: Why Timing is Everything.”

You’ll learn about:

  • How to fill the content consumption gap to keep leads engaged
  • Research-backed tips for follow-up
  • Best practices for establishing a successful lead nurture strategy

Speakers

David Fortino

Chief Strategy Officer at NetLine

Lead Nurturing: Why Timing is Everything

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The Marketer’s Crystal Ball: 3 Predictions to Engage, Connect, and Overcome

Engagement Track

The marketing and economic climates continue to change at breakneck speeds. And for marketers to find success among these turbulent tides, they must be able to change with them.

With knowledge comes power. And while there’s no “silver bullet” to predicting the future, we can infer that these key trends will continue to play even greater roles in the journey ahead.

Join Monica Behncke, Chief Growth Officer at Iron Horse for “The Marketer’s Crystal Ball: 3 Predictions to Engage, Connect, and Overcome.”

You’ll learn about:

  • Engagement as a foundational pillar of modern business
  • The importance of ever-widening collaboration
  • Future-proofing marketing for the next market shift

Speakers

Monica Behncke

Chief Growth Officer at Iron Horse

The Marketer’s Crystal Ball: 3 Predictions to Engage, Connect, and Overcome

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Forecasting Marketing Success & ROI

ROI Track

How do you report and forecast ROI with confidence? Do your strategies converge with your goals? Do the numbers all add up?

In the midst of FY23 planning, the best way to forecast the future is to study the programs of the past.

Join Ashley Long, Director or GTM Operations at Demandbase, for “Forecasting Marketing Success & ROI.

You’ll learn about:

  • Ways to measure engagement across the buyer’s journey
  • Tips to improve how you report on and communicate success
  • How to forecast and measure ROI against your strategies and goals

Speakers

Ashley Long

Director, GTM Operations and Forecasting, Demandbase

Forecasting Marketing Success & ROI

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3 Ways the Fog of Marketing Undermines Marketers – And How to Clear It

Data Track

Marketing has changed a lot, but operational processes have not. And this has created a fog over marketing — one that limits how marketers plan, execute, and optimize at speed. And prevents marketers from being as effective as they can – and need to be.

Clear the fog and join Bruce Brien, SVP of Global Solutions Engineering at Uptempo, for “3 Ways the Fog of Marketing Undermines Marketers – And How to Clear It.”

You’ll learn about:

  • The pitfalls of many of today’s operating models
  • The impacts that a lack of visibility and connectivity create
  • Ways to clear the fog of marketing for better planning, orchestration, and confidence

Speakers

Bruce Brien

SVP Global Solutions Engineering at Uptempo

3 Ways the Fog of Marketing Undermines Marketers – And How to Clear It

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Why ABM is a Must Across the Lifecycle

Engagement Track

There’s no denying that today’s marketers must be: faster, stronger, smarter and WAY more efficient than ever. 

With teams stretched thin and buying committees increasingly fragmented, marketing teams face a collective conundrum: “how do we reach, engage, and convert our buyers?”

Join Kelly Hogan, Sr. Revenue Marketing Manager at RollWorks, for “Why ABM is a Must Across the Lifecycle.”

You’ll learn about:

  • Ways to identify the best targets with a high propensity to purchase 
  • Tips to craft the right message based on where buyers are in their journey 
  • Strategies to prioritize your channels and resources based on audience segments and needs

Speakers

Kelly Hogan

Sr. Revenue Marketing Manager at RollWorks

Why ABM is a Must Across the Lifecycle

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How Life Science Connect’s Webinar Program Drives 5X Revenue Growth

ROI Track

Hyper-growth organizations must have the perfect mix of technology and data to attract, engage, and convert their audiences. And with robust digital experiences, marketers can achieve it all – with less.

In order to grow, companies can’t let engagement data go to waste.

Join Miles Szkoda, Virtual Event Producer at Life Science Connect, and learn “How Life Science Connect’s Webinar Program Drives 5X Revenue Growth.”

You’ll hear about:

  • How Life Science Connect designed a scalable webinar program
  • The growing pains they needed to address around data and customization
  • How they use ON24 to improve efficiency and increase output of their webinars

Speakers

Miles Szkoda

Virtual Event Producer at Life Science Connect

How Life Science Connect’s Webinar Program Drives 5X Revenue Growth

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Find, Create, Prioritize: Using Data to Build Best-In-Class Profiles

Data Track

Marketing to the right accounts at the right time is no easy task. But the organizations that do it well are given their best competitive advantage: data. 

Join Marge Breya, Chief Marketing Officer at Leadspace, for “Find, Create, Prioritize: Using Data to Build Best-In-Class Profiles.”

You’ll learn about:

  • Ways to boost your pipeline with rich buyer profiles
  • How to prioritize spend and segment programs based on audience engagement
  • What it means to leverage AI-driven propensity, persona and intent models
  • How to align your GTM and sales activities to close more business faster

Speakers

Marge Breya

Chief Marketing Officer at Leadspace

Find, Create, Prioritize: Using Data to Build Best-In-Class Profiles

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6 Reasons Live Captions & Subtitles Are Business-Critical to Drive Engagement

Engagement Track

A recent study by Digiday suggests that as much as 85% of videos watched on Facebook are on mute. And they’ve become paramount for marketers eager to capture the attention of today’s buyers — not only making content more accessible, but also improving comprehension and retention.

Join Anna Ritchie, Sr. Product Manager at Interprefy, for “6 Reasons Live Captions & Subtitles Are Business-Critical to Drive Engagement.”

You’ll learn about:

  • Why captions are essential in a user-first strategy
  • The importance of subtitles and captioning in engaging a global audience
  • Ways to use captions to create more content beyond a typical digital experience

Speakers

Anna Ritchie

Sr. Product Manager at Interprefy

6 Reasons Live Captions & Subtitles Are Business-Critical to Drive Engagement

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How ServiceNow Scaled a Webinar Program 78% to Engage and Enable Partners

ROI Track

Channel partners are invaluable to acquiring new customers. And 96% of B2B leaders expect to see further increases in partner-attributed revenue.

But not all strategic partnerships work. So how do today’s top brands ensure their best partners are enabled for success?

Join Josephine Copeland, Global Partner Enablement Program Manager at ServiceNow, and learn “How ServiceNow Scaled a Webinar Program 78% to Engage and Enable Partners.”

You’ll hear about:

  • Why ServiceNow designed a partner ecosystem
  • The challenges they needed to address to effectively scale
  • How they use ON24 to deliver 200+ partner events

Speakers

Josephine Copeland

Global Partner Enablement Program Manager at ServiceNow

How ServiceNow Scaled a Webinar Program 78% to Engage and Enable Partners

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A Conversation with Matt Heinz: Planning for the Unpredictable

Keynote Session Track

Change is constant and largely out of our control. But no matter what the tide brings in, our organizations rely on us to drive demand and revenue growth. So, bring it on! 

Join Matt Heinz, President and Founder of Heinz Marketing, for a closing conversation on “Planning for the Unpredictable” at The Revenue Kickoff.

You’ll hear best practices and cautionary tales to help you leverage your tech, team, tools, and budgets to kick off 2023 with a bang.

The only plan here is the plan to win. Join us!

Speakers

Matt Heinz

Founder & President, Heinz Marketing

A Conversation with Matt Heinz: Planning for the Unpredictable

Matt Heinz

Founder & President, Heinz Marketing

Speakers

Scott Brinker

VP, Platform Ecosystem at HubSpot

matt Heinz

Matt Heinz

Founder & President, Heinz Marketing

Josh Baez Headshot

Josh Baez

Sr. Manager, Corporate Marketing at ON24

David Fortino

Chief Strategy Officer at NetLine

Monica Behncke

Chief Growth Officer at Iron Horse

Marge Breya_200x200-33

Marge Breya

Chief Marketing Officer at Leadspace

Bruce Brien

SVP, Global Solutions Engineering at Uptempo

1517379322901

Ashley Long

Director, GTM Operations and Forecasting, Demandbase

Kelly Hogan

Sr. Revenue Marketing Manager at RollWorks

Anna Ritchie

Sr. Product Manager at Interprefy

Josephine Copeland

Sr. Global Partner Enablement Program Manager at ServiceNow

Miles Szkoda

Virtual Event Producer at Life Science Connect

1652653129792

Hayden Clelland

Customer Marketing Manager, ON24

Sponsors

ON24 Premier Partners

ON24 Growth Partners

ON24 Base Partners

Turn Engagement into Data. Turn Data Into Revenue.