Savings over cost of in-person event
Recommendation rate among attendees
Headquarters: London, United Kingdom
Industry: Professional Services
At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 158 countries with over 250,000 people who are committed to delivering quality in assurance, advisory and tax services.
For over a decade, PwC’s tax practice held an annual tax conference for around 600 executives. It was an important event for those who attended, but it also required a large budget and numerous days of travel that cut into productivity. Due to cost-cutting measures put in by management, the firm needed to move the conference to an online format, without sacrificing the high-quality content, sessions, and valuable networking opportunities that dedicated attendees had come to expect.
PwC needed to turn a negative into a positive: maximizing the benefits and convenience of an online event, so industry professionals would still see a high ROI on attending a virtual event. And for that, PwC turned to ON24®.
PwC evaluated different options and after seeing the success of other PwC teams, decided to host its first-ever Virtual Tax Conference using ON24. Through the ON24 Platform, PwC would be able to unite and educate tax professionals while delivering a first-class online experience.
The Virtual Tax Conference targeted tax professionals and featured a keynote from the head of PwC’s tax practice. In addition, the conference included educational sessions to provide new insights for tax professionals. These were 45-minute presentations followed by 15-minute sessions in the “networking lounge,” where virtual attendees could interact and discuss in real-time with presenters after their talks.
Select clients were also invited to attend, giving them the opportunity to interact with PwC’s tax professionals. The conference featured a flagship learning session for participating clients.
Director of Learning & Knowledge
By moving the conference online, PwC saved time, money, and resources while providing greater convenience and eliminating travel time for attendees. Since the conference was virtual, it attracted higher participation from busy senior partners and subject matter experts—an increase that couldn’t be replicated at a physical conference. In addition, PwC found that employees were more engaged and more willing to ask questions virtually.
More than 550 PwC tax professionals and 40 PwC clients attended the event, resulting in an 80% recommendation rate and 97% in cost savings over the physical event.