Industry: Computer Software
ON24 Solution: ON24 Webcast Elite
Since switching to ON24 from a Cisco legacy webinar tool, Navicure has solidified their webinar program as a top lead-generator. Follow-up requests from webinars are up an impressive 11%, helping deliver more leads, opportunities, and pipeline to their sales teams.
Growth stalled by unreliable meeting tool
For Navicure, the leader in integrated cloud-based healthcare revenue cycle management (RCM) solutions, an experience with a webinar is often the very first impression a healthcare provider has with the brand. While the Navicure webinar program performed well over the years, shifting business goals caused the team to reassess the current state of marketing programs and technologies and spurred them to identify new ways to generate demand for sales.
Unfortunately, they realized their legacy webinar tool limited the growth potential for Navicure by capping the the number of webinar attendees — not to mention the unpredictable outages and glitches. Not wanting to stall growth or risk a poor first impression, Navicure set out to find a solution.
An integrated, dependable platform sets Navicure up for success
While researching for a new webinar solution, three criteria surfaced as the most important for the Navicure team: a dependable, scalable technology; platform integration with current marketing tech stack: and ongoing tech and platform support.
Sales follow-up requests up 11% since switching to ON24
Since switching and incorporating ON24 fully into the marketing tech stack, Navicure is happy to report their webinar program is a top-performing lead generator. They’ve successfully hit their goals in a market-share environment where it’s been increasingly difficult to move the needle.
Thanks to ON24, our webinar channel is now one of our top lead generators!
Sr. Marketing Manager