Growth stalled by unreliable meeting tool
For Navicure, the leader in integrated cloud-based healthcare revenue cycle management (RCM) solutions, an experience with a webinar is often the very first impression a healthcare provider has with the brand. While the Navicure webinar program performed well over the years, shifting business goals caused the team to reassess the current state of marketing programs and technologies and spurred them to identify new ways to generate demand for sales.
Unfortunately, they realized their legacy webinar tool limited the growth potential for Navicure by capping the the number of webinar attendees — not to mention the unpredictable outages and glitches. Not wanting to stall growth or risk a poor first impression, Navicure set out to find a solution.
Sales follow-up requests up 11% since switching to ON24
Since switching and incorporating ON24 fully into the marketing tech stack, Navicure is happy to report their webinar program is a top-performing lead generator. They’ve successfully hit their goals in a market-share environment where it’s been increasingly difficult to move the needle.
“Thanks to ON24, our webinar channel is now one of our top lead generators!”
Sr. Marketing Manager