Increase in live webinar attendees
Increase in on-demand attendees through ON24 Content Gateway
Name: Morningstar, Inc.
Headquarters: Chicago, IL
Industry: B2B Financial Information Services
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The company offers an extensive line of products and services for individual investors, financial advisors, asset managers, retirement plan providers and sponsors, and institutional investors in the private capital markets. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly listed companies, private capital markets, and real-time global market data. Morningstar also offers investment management services through its investment advisory subsidiaries, with more than $207 billion in assets under advisement and management as of Sept. 30, 2018. The company has operations in 27 countries. For more information, visit www.morningstar.com/company. Follow Morningstar on Twitter @MorningstarInc
Morningstar, Inc. is a leading provider of independent investment research and data that assists individual investors, financial advisors, asset managers, retirement plan providers and sponsors, and institutional investors in the private capital markets. With a deep portfolio of products for wealth management, asset management and independent advisors, Morningstar needs a flexible, dynamic marketing platform that’s just as robust as its offerings. Morningstar found that ON24® met those needs through the platform’s live, interactive webinars and on-demand content hub. These features allow Morningstar to help drive engagement across the globe for all of its business units, ultimately expanding the company’s reach and business growth.
From the beginning of its webinar journey, Morningstar recognized the value of using webinar events for product education, research presentations, thought leadership and sales lead generation globally. With a global audience came the need to align efforts to designated time zones or create a way for audiences to access recorded content at their leisure. However, promoting and sharing every one of Morningstar’s webinars individually was cumbersome. It was also difficult to segment the distribution of their webinars and get unified analytics on audience engagement across every webinar, live or on demand. The company decided to evolve their webinar strategy and work with ON24 to help make their webinar channel into an alwayson resource for more internal efficiency, a better audience experience and even greater results.
Through the ON24 Platform, Morningstar is able to drive an ongoing mix of live and on-demand webinars that engage, nurture and convert its global audience. Morningstar’s alwayson marketing strategy enables self-education for their customers and sophisticated digital marketing through:
The switch to ON24 significantly upped Morningstar’s webinar game. In just six months, Morningstar’s webinar efforts generated 40 percent of all software MQLs, resulting in a 300 percent increase in webinar MQLs overall. By leveraging ON24 to execute an always-on marketing strategy, Morningstar’s webinar channel is a top source of high-quality leads.
In the same way you can stream your favorite television shows at any time and from any device, ON24 makes it possible for Morningstar to provide that same bingeable content experience to financial professionals and investors. Through ON24 Content Gateway, ondemand viewership more than doubled our marketing-qualified leads from webinars and has truly enhanced the Morningstar webinar experience.