Cut in webinar program costs
Cut in webinar training time
increase in webinar sponsorships
Employees: 50-100
Product: ON24 Webcast Elite
Use Case: Demand Generation
Industry: Information Services
Jameson Publishing is a B2B media services company focused on the creation of valuable long-term professional relationships through national business magazines and websites. Their aim is to provide the platform where the world’s business and community leaders engage, influence and collaborate to bring important new products, services and solutions to market quickly. In 2009, Jameson Publishing acquired five websites from VertMarkets, adding valuable website functionality augmenting the national trade magazine.
Jameson Publishing specializes in website and print trade publishing services for the IT industry. The publishing arm covers a dozen IT-related topics, ranging from RFID technology to data storage, and creates content packages for several different audiences, including B2B technology vendors, industry service providers and IT professionals. By running in-person conferences, training courses and webinars, Jameson Publishing provides brand sponsors the ability to engage with high-quality prospects.
To reach such a wide range of audiences in today’s digital era and prove its value to clients, Jameson Publishing must use every opportunity and solution available. For the publisher’s online efforts, this meant generating engaging, interactive content that resonates with audiences while providing insights into their behavior. For Jameson Publishing, webinars were a perfect fit.
Jameson Publishing needed a powerful digital solution to address its clients’ needs and continue to pull in revenue in a rapidly changing industry. Any digital solution would have to be repeatable—preferably on a weekly basis—trackable for analytics and generate leads and insights for its clients. For the IT publishing arm of VertMarkets, webinars made perfect sense, ticking every box it needed ticked. But the company, lacking internal know-how, decided to outsource its webinar execution to a third party, which is where its troubles began.
First, the cost of outsourcing its webinars, which it planned to run weekly, to a third-party administrator added up over time. These costs, the organization realized, were unsustainable. Second, because of the nature of its outsourcing, Jameson Publishing had little control over the production of its webinars and, as a consequence, little insight into webinar development. Third and finally, after the costs and complications, its webinars were disaster-prone. Last-minute changes, often necessary as new information comes in, could cause Jameson’s webinars to crash entirely
“ON24 offers a simple way to create, customize and run webinars without the need for extensive training or technical knowledge. ON24 makes the process extremely easy.”
Miles Szkoda
Web Content Specialist
Jameson Publishing decided enough was enough and moved to bring its webinar program in-house. But the company didn’t know how to build and administer webinars. It needed a solution robust enough to take on large audiences and provide the critical insights and leads its clients craved while being easy enough to use that any team member could conduct a webinar. The company’s requirements were a tall order for any webinar provider—then it found the ON24 platform.
ON24 provided the publisher with a powerful, easy-to-use webinar platform that could handle large audiences and last-minute changes and do so on a weekly basis. Through the ON24 platform, Jameson Publishing is now able to:
Jameson Publishing finally had a reliable, hassle-free solution it controlled from beginning to end. After making the switch to ON24, the company enjoyed several benefits:
With ON24, Jameson Publishing gets significantly higher results with more efficiency, creating much higher ROI on its webinar program overall.
