Delayed webinar reporting and technical issues
ERT works with pharmaceutical, biotech and CROs to facilitate and gather data from ongoing clinical trials. As the company’s Senior Marketing Specialist, Sheryl Walder managed the trade show and webinar strategy. Webinars were a key tactic to generating leads for its Marketing Development team.
With its previous platform, ERT experienced ongoing problems. The inability to quickly access attendee data after a webinar slowed down the sales follow up process. Sheryl also consistently saw attendees drop off due to a lack of support for mobile devices.
Instant webinar reporting, faster sales follow up
Since switching to ON24, ERT has scaled its webinar program, generated more leads, and improved program reporting.
“The ease of use, the reporting, and the fact that you can get everything within moments of a webinar being completed, makes running webinars a much simpler task.”