Product: ON24 Webcast Elite
Use Case: Demand Generation
Industry: Information Services
Based in London, Business Review Webinars is the flagship website for the B2B element of Progressive Media International (PMI), producing essential finger-on-the-pulse webinar content and serving as a hub for key decision-makers to access the latest in business competitive intelligence.
Business Review Webinars chose ON24 to run its business-focused webinars. Using the platform’s multiple broadcast options, high-quality video, strong branding and customization capabilities, BRW is drawing larger audiences for its new educational webinars, generating powerful analytics for sponsors in their lead-nurturing efforts and closing over $50M in signed contracts.
European leader in webinar delivery
Business Review Webinars, a division of Progressive Digital Media Group Plc, provides free webinars for delegates in the food and beverage, pharmaceutical, energy, manufacturing, supply chain, technology and packaging industries.
The company runs more revenue-generating webinars per year than any other Europe-based webinar provider. Clients pay BRW to sponsor a webinar that promotes a product or service or provides thought leadership on an issue facing its industry. BRW hosts the event live and on-demand and provides all of the event’s marketing support while the sponsor creates the content and narrates the session. BRW then delivers to the sponsor detailed attendee data and analytics for its follow-up activities.
Seeking a webinar platform to match the physical event experience
The company initially used an outdated webinar platform to host and run its webinars. When client sponsors increasingly requested the ability to integrate video and live streaming into the webinar, BRW recognized the platform lacked a polished look during screen share and product demonstrations.
When BRW switched to its prior webinar platform, it was considered the logical choice at the time as it was widely used for video and screen share. While the platform supported video well enough, the BRW Sales and Product Development Director felt “well enough” was not sufficient for an industry-leading webinar provider; he wanted to better capture the interactivity of being at a live, physical event combined with the ability to engage with presenters.
An industry-leading platform for an industry leader
ON24 led the very short list of webcasting platforms under consideration, and several features and functionalities fast-tracked its selection.
Better webinars and a new webinar offering
With the ON24® Platform, BRW launched a new webinar concept, moving:
BRW’s new webinar formula is providing sponsors with improved revenue-generating opportunities while maintaining the objectivity of the webinars topics being presented. The model is a huge success.
“With analytics from the ON24 platform, we can conservatively estimate that our sponsors have sealed contracts worth over $50 million as a direct result of the data they’ve been provided with from their sponsored webinars.”
Liam Braeger
Sales & Product Development Director
