A dynamic, live digital conference that served attendees’ and sponsors’ needs.
ACFE chose the ON24 Engagement Hub for its user-friendly navigation and robust branding capabilities. With the ON24 Platform, ACFE ran 92
customizable virtual conference sessions ranging from 50 to 75 minutes. The association had the flexibility to update its conference agenda in real time within the Engagement Hub.
“There aren’t a lot of conferences running that many sessions,” Loftis said.
ACFE also used the ON24 Target product to create personalized landing pages that would act as virtual booths to deliver value to the conference’s sponsors. As soon as an attendee clicked on one of these personalized landing pages, they would see the sponsor’s information and have the opportunity to watch a demo.
“We looked at the analytics on the Engagement Hub, and if we didn’t feel like a sponsor page was getting enough traffic, we’d boost it to the top,” Loftis said.
ON24 also helped ACFE infuse an in-person feel into its virtual conference. While the association did run simulive sessions, it kept as much of the conference live as possible.
To keep attendees engaged at their computer screens, ACFE used the ON24 live chat feature within the conference sessions that had under 500 attendees. In one session, the speaker used the live chat to call out individuals by name, addressing their comments in the Q&A module. The association also facilitated networking opportunities during the conference by linking out to chat groups via the third-party application Discord.
Another way ON24 enabled ACFE to add value to the event was by giving attendees access to the conference content on-demand for one year. Attendees could also take an exam after a session to get a certificate.
“We downloaded all of the participation data from ON24 and uploaded it into our own system to create a single certificate for live event attendees,” Loftis said.