BCMS
As an international investment bank specializing in advising small businesses on a sale of their company, trust is BCMS’ greatest currency. That’s why webinars are their primary tool for upholding that reputation in the market.
By presenting in simulive format, BCMS ensures its webinar content is delivered flawlessly and the information they are sharing is just as reliable. Their consistent branding throughout the webinar further cements their audience’s confidence.
LeanPlum
LeanPlum is a company driving the future of mobile engagement, helping its customers delight their own customers across every interaction. So, it makes sense that they make their own webinars an amazing experience for their audience.
From the console branding alone, LeanPlum’s webinar is enough to make you step away from Facebook stalking and pay attention. Then, to make sure everyone in the audience feels welcome, the company gives late-joining attendees a few more minutes to get settled in before diving into the full presentation.
Lever
Modernizing the age-old craft of recruiting means challenging the status quo. And that’s exactly what the recruiting software company, Lever, did by live-streaming their two-day Talent Innovation Conference.
With an agenda jam-packed with engaging speakers, including a performance by Cirque du Soleil, the Lever team made sure they made the most of the in-person event by broadcasting it via webinar. Not only does the team widen their reach and demand gen impact, but they have an awesome piece of content to keep the engagement going.
Professional network LinkedIn knows the importance of making connections. Their webinar series, “Live with Marketers,” draws on the power of networks by turning their webinar into a forum for live peer-to-peer discussion.
With interactivity throughout the session, LinkedIn creates an online conversation that surfaces what’s top of mind for marketers in real time. And, just like their platform, it becomes a destination for marketers to get industry and peer-driven insights that they can’t get anywhere else.
Weight Watchers
For a consumer brand as widely known as Weight Watchers, it can be a challenge to expand into the B2B space of employee wellness benefits. So, Weight Watchers turned to webinars to enhance its human resources wellness programs.
Through webinar-driven nutrition classes featuring celebrity chefs, Weight Watchers helps its business partners engage their employees in developing healthy habits and understand the individuals at the companies they support. This high-value program sets Weight Watchers apart and helps companies deliver nutrition expertise at scale.
