If there’s an acronym on the tip of every B2B marketer’s tongue, it’s ABM. Account-Based Management isn’t a new concept by any means, but it is experiencing one hell of a revival. Why? Because marketers now have better tools and better methodologies to make ABM campaigns work.
So, how can today’s marketers get their ABM campaign off the ground? What pitfalls should they look out for? What tools and methods work best? We’ve assembled some of the top ABM experts to discuss at Webinar World 2018.
Join us on Wednesday, March 7 at 10:15 a.m. as panelists Kim Davis, Editor-in-Chief, DMN, marketing thought leaders’ Karen Steele, CMO, LeanData and David Lewis, founder and CEO, DemandGen International discuss what real ABM programs look like and share key lessons they’ve learned as they launched their own ABM programs.
We’re less than a week away from Webinar World 2018! If you haven’t, register today before it’s too late. Can’t attend? Keep an eye out on Twitter for the hashtag #WebinarWorld for the latest from the conference floor!