Using artificial intelligence to create, draft and execute marketing campaigns.

Content created through software, often involving machine learning or Large Language Models (LLM) methodologies.

A marketing strategy that positions a company’s product and services to multiple audiences.

A strategy where prospects are referred to another company’s product and services. It can also refer to a feature within the ON24 Platform enabling customers to track the origin of registrants.

A tactic where a company provides tools and resources to help partners sell and support its business.

An industry term referring to the process where an individual becomes a member of an insurance provider.

An initialism for Marketing Automation Platform. Often used to refer to software that manages marketing processes and campaigns across channels at scale.

A marketing process of attracting and nurturing prospects into leads.

Information generated by customers and prospects that indicates interest in a product, service or topic.