How Top-Performing Marketers Create Better Experiences Everywhere

The overarching goal of today’s B2B marketer is to create great customer experiences. To make those experiences happen, marketers turn to a variety of digital tools and strategies, like content hubs and account-based marketing. In fact, the tools made available to help marketers make these experiences possible number more than 8,000.

But merely using these tools doesn’t equate to better results. We want to know why. So, we teamed up with Heinz Marketing and Market2Marketers to learn what top-performing marketers are doing differently to create better experiences everywhere.

The result is the Experiences Everywhere Report. This report surveyed more than 130 B2B marketing professionals across a variety of roles in various industries and organizational sizes. In it, it examines what separates top-performing marketers from the rest.

We identified top-performing marketers on a seven-point scale where one is low and seven is high. Those who rated the success of their marketing program as a six or seven were labeled as “top performing.” Those who rated their performance as a five or below were referred to as the “mainstream.” You can read more about the research method here.

Key Findings for Experiences Everywhere

There are a few key habits that separate top-performing marketers from mainstream marketers.

To begin with, top performers consistently demonstrate confidence in their actions, behaviors, practices and capabilities that lead to greater success. When asked to rate their performance in the areas of customer experience, driving engagement, interactivity of content, personalization and account-based content, top performers categorized their business efforts as “excellent” whereas mainstream marketers did not.

For customer experience, 58% of top-performers responded with “excellent’ compared to 27% of mainstream marketers. We saw similar responses when asked about driving engagement (45% of top-performers vs. 21% of mainstream performers).

It’s important to focus your marketing efforts where your customers are going to see them. A vast majority of top-performing marketers (74%) say their marketing targets the areas their customers visit, and 89% say they create dedicated materials that support the customer journey from start to finish, not just the acquisition phase.

Compared to just 22% of mainstream marketers, 68% of top performers say they are “very confident” their marketing is personalized, timely and relevant. Top-performing marketers also demonstrate more content usage for seven out of nine tools represented in the survey. Specifically, 65% of top performers regularly use interactive tools like polls, quizzes and surveys, which is far greater than the usage responses of mainstream marketers.

Top performers are also 17% more likely to use a wider range of rich webinar formats that support the savvy customer’s desire to access content at their convenience. Half of top-performing marketers use simulive webinars whereas just one-third of mainstream marketers employ simulive tools.

We also want to call attention to three areas of interest where top-performers set themselves apart from the rest of the marketing field: communication with customers, customer engagement and their relationship with sales.

Communications with customers

With a vast abundance of marketing channels, it’s important to know where your customers are so you can reach them in places where they’re spending time and have the opportunity to engage with your marketing. Between physical locations, social media presence and other online interactions, customers can be many different places as they navigate their professional and personal lives and you want to market strategically so you reach them.

Top-performing marketers understand this and plan their marketing strategy accordingly with specific intentions to broaden their reach to engage as many customers as possible. Evidence shows 74% of markets “agree” or “strongly agree” their marketing is everywhere their customers are compared to only 40% of mainstream marketers.

Customer Engagement

Top-performing marketers are also more likely to rave about their company’s performance in customer experience and driving engagement. Roughly 58% of these top-tier marketers rate their customer experience as “excellent” compared to only 27% of mainstream marketers. As for how they do driving customer engagement, twice as many top marketers say their performance is “excellent” versus only 21% of mainstream marketers.

In a similar fashion, top-performers consistently outrank mainstream marketers in the areas of personalization (47% vs. 16%), account-based content (55% vs. 19%) and interactivity of content (43% vs. 17%).

Relationship with Sales

Though marketing is involved in more parts of the customer journey than ever before, the sales team still has to close deals. Across the board, top-performing marketers have a better relationship with their sales teams and provide them with more content which translates to better leads.

Specifically, 92% of top performers say the sales and marketing teams agree on the definition of a qualified lead. Ninety-two percent also confirm that “sales agrees that marketing is aligned with revenue goals and objectives.” Comparatively for both areas, only 63% of mainstream marketers feel this is true for their organizations.

The Experiences Everywhere Report is filled with useful information about how top-performing marketers are setting themselves apart from the pack. They focus their marketing efforts where they know their customers are going to be. Top marketers plan to market throughout the entire customer journey, and don’t solely focus on the acquisition stage. They report relevant information to their sales teams like engagement statistics and they track long-term wins. As a result of these efforts, top marketers have a stronger relationship with sales and are significantly more likely to have an easily scalable marketing strategy.

New at ON24: Automated Captioning Controls, Expanded Journey Controls and Much More!

The ON24 Platform continues to help you engage audiences no matter where they are and the content consumption journey they’re on. With our latest product release, we have added exciting enhancements that enable you to better capture audience attention and engage prospects and customers. Here’s a bit of what to expect:

Added Flexibility with New Automated Captioning Controls

Last year, we introduced the ability to add automated captions with translation capabilities to your on-demand and simulive webinars— enabling you to not only reach those who are hearing impaired but also a global audience without needing to recreate webinars in multiple languages.

With this release, you can leverage new automated captioning controls to activate or deactivate each on-demand caption file per webinar, giving you more flexibility on when captions should appear. When the event is available on-demand and after the captions are automatically created, webinar producers have the ability to select which captions should or should not be shown to audience members. This allows you more time to review or edit these captions before they are released. Additionally, you can select which captions are needed for particular audiences.

For example, you can display English, French and Vietnamese captions, or even decide to not display one or any at all—but still have the files to use later.

Continue Ongoing Content Journeys and Capture Feedback Through Post-Live Engagement

We’ve made enhancements to the Call-to-Action (CTA) tool so you can continue to move prospects and customers through to curated content experiences or to capture feedback simultaneously.

If you have a CTA and a survey set to appear at the end of a live webinar, both can be displayed to catch attendees when they’re most engaged. The post-live survey will be shown as an overlay on top of the CTA—so audience members see a sneak peek—and after submittal, the CTA(s) will be fully revealed. With these post-live tools working together, users can easily capture audience interest and intent.

For both post-live CTAs and CTAs in the audience console for any type of webinar, we’ve also added the ability to auto-register attendees to a customized content landing page built with ON24 Target. By auto-registering, eliminate any redundant forms so attendees can easily and seamlessly access all the content in your page—no need for audiences to fill out their information again while you still gather audience engagement and content consumption details. By removing barriers, your prospects and customers can and will consume more content.

Securely Inform All Stakeholders of Webinar Success

We’ve added new reporting features to securely and easily inform all stakeholders—internal and external—of webinar performance. With new Report Access Permissions, grant and/or revoke report access to and from any external stakeholders, such as partners, or internal team members without designated ON24 accounts. Simply add or remove each stakeholder’s email address in the permissions list. With these permission options, only those that you select will receive the unique link to review your reports.

And with this release comes a ton more to help you grow and scale your digital experiences! Be sure to check out our Webinar Best Practices Series for tips and tricks to optimize your programs.

Understanding the Buyer’s Journey in a Post COVID World

While much of the immediate post COVID-19 focus has been on disrupted marketing cycles and processes, it is also important to understand its impact on buyers. Audience-centric marketing and messaging is certainly a best practice now that marketers are through the immediate need to pivot and realign resources to accommodate in-person cancellations. Now, marketers need to dive in and understand how the buyer’s journey has changed overall.

Kicking off a massive persona project may not be in the cards for you right now, but there is data and research that we can learn from in order to better inform marketing strategies. As marketers increasingly switch to digital marketing tactics, they will need to know how to prioritize channels and act on the data that is captured through those interactions.

The way I see it, we’ll need to understand and think more strategically about three core areas of marketing:

  1. Buyers – We need to understand more about the “surviving” buyers and how they are making purchase decisions. We also need to think about what that means from a target market perspective if you market to a heavily impacted industry.
  2. Messaging – Certainly we must market with empathy, but there is a delicate balance between doing that and overloading “in these uncertain times.” Marketers must straddle this line while also providing differentiation.
  3. Content and Delivery Mechanisms – Marketers have more data than ever before, especially with more interactions moving digital. Teams need to figure out what is working well and then refocus efforts on those content types and interactions buyers are gravitating towards.

I’m hosting a webinar “The Evolution of the Buyer’s Journey: What’s Changed, What Hasn’t,”  with Barry Vasudevan, VP and Principal Analyst at Forrester, on June 3 to talk about these areas. It’ll be a great conversation that’ll dive into each of these elements. Make sure to register today!

How D&H Distributing Rebrands and Transitions Its “THREAD” Events into Virtual THREADcasts

While COVID-19 has forced businesses to postpone or cancel physical events, D&H Distributing decided to take its entire annual tech conference, D&H THREAD, and convert it into a virtual THREADcast experience focused on educating and enabling partners.

In just two weeks, D&H developed an incredible virtual experience that included three keynotes, more than 20 channels, live discussions and hours of content that support the tech landscape. Here’s how the company made the urgent change-over to a virtual offering:

Putting A New Spin on the Established In-Person Event

D&H decided to try something brand new when making the pivot from physical to digital. To create a fresh identity while staying close to familiar naming, it rebranded and evolved its “THREAD” series to THREADcast — a new name playing into the planned live broadcast component of the virtual event. This change sparked excitement across its vendor and partner community and attracted a larger audience virtually then it would have in-person.

The D&H Team even created a unique social media hashtag, “#THREADcast” around the virtual event to drive registration, attendance and engagement.

Leading with Empathy for the Audience’s Changing Needs

D&H created THREADcast with the intention of being short and respectful of a partner’s time — especially in light of how workloads and availability have changed in the wake of COVID-19. Most “channels” were kept between 5-10 minutes in length to make content easily digestible for their viewers. With time on its mind, D&H planned accessible, engaging, relevant and specific content that connected with its audience.

D&H employed a live and always-on strategy for its virtual experience to make sure its content reached its audience. First, registrants could tune in and experience THREADcast live for real-time engagement. But if they couldn’t attend the live version of the event, they could tune into the on-demand recording at their convenience.

Additionally, D&H pivoted the planned session content to focus on categories that lent themselves to current issues: business continuity, collaboration, unified communications and security — all areas where partners needed real-time education to support customer needs around remote work and teleworker environments.

Empowering Rockstar Digital Event Project Managers

Every successful conference has a dream team that makes it happen. The same goes for virtual experiences, and D&H’s dream team — David Labagh, Creative Strategist and George Gunnett, Multimedia Coordinator — managed to pivot the company’s events from physical to digital within two weeks. The duo managed everything from prepping speakers on the new format to submitting last-minute creative requests to strategizing how to create the best online audience experience with the tools they had.

Partnering with A Dynamic Digital Experience Platform

With the help of the ON24 Platform, D&H made its virtual event plan a reality. ON24 allowed the team to streamline the setup for its more than 30 sessions while also creating experiences built for audience engagement.

Like with any in-person event, it was important that D&H have the ability to customize the virtual experience to match the branding. Each channel and session was easily customized for each vendor and reflected the overarching event branding.

Three LIVEcast digital sessions were held on high-priority topics and two keynote presentations. The company also asked vendor partners to get creative recording presentations ranging from a five-minute pitch to a full 30-minute seminar, using everything from a webcam to an iPhone to help put a face to the name for the remote audience.

Giving the In-Person Feel Online

Lastly, driving awareness of partner services and offerings was a D&H priority and a big part of making the virtual event a success. Similar to how partners would have booths and sessions at their event, the D&H team developed a virtual solution and created “channels” where partners could share solutions and use cases. The D&H team made sure to prime each channel for audience engagement by equipping each partner channel with a prominent Contact Us box, connecting interested prospective customers to partners immediately.

Also, as part of the strategy to drive on-demand engagement with the THREADcast event, D&H raffled creative service credits and other incentives for attending partner channel sessions within the first 30 days of the THREADcast on-demand period to encourage continued engagement.

A Virtual Play That’s Here to Stay

While it was stressful to rebrand and transition its event from physical to digital in just two weeks, it was well worth it for the D&H team. The company has doubled its predicted in-person event reach thanks to continuous on-demand engagement.

D&H plans to continue to use its newly developed virtual playbook for upcoming events since launching THREADcast. Additionally, D&H’s always-on, on-demand strategy is paying off, with more than 50% of session and channel views coming from on-demand views. In fact, post-event attendance numbers continue to grow every day, helping the company to support its partners continuously with potential new business year-round.

It looks like I am not going to LA

A marketer’s tale about the day our physical event strategy went virtual

While it seems like a long time ago, it really wasn’t. Time has become elastic in these days of social distancing and sheltering-in-place. But I still remember the day when I knew our physical events had to shut down.

We were a few weeks into a Lunch and Learn tour across the US and Canada. Throughout February and early March, I had been in five different cities and we were packing the house everywhere we went. A second leg of the tour was planned for more US cities in April and then we were going to head to Europe.

The coronavirus, which started in Wuhan, China, in December seemed like this far off thing like a monster hiding under someone else’s bed. When we started the tour in Toronto in mid-February, we didn’t give the virus, traveling or event attendance, a second thought. But with each passing week, the news kept getting worse. The virus was here. We were told by our government that it was no big deal, and we shouldn’t worry. And people clearly didn’t. We kept the tour going and were still turning out big audiences in every city.

However, by early March, things were getting worrisome. The virus was spreading. I was traveling with disinfectant and wiping down the seats on every airplane and cab I got into. People were talking about it more and more at each event. But still, they showed up.

COVID-19 Gets Real

The week of March 9 was the final two dates of the first leg of the tour. On March 10 we had an event in Palo Alto, California. We were getting worried whether anyone would even show. We debated canceling but event confirmations kept rolling in, so we decided to move forward. The room was packed, but there was a difference. People seemed hesitant, nobody shook hands; there were leg taps and elbow bumps in greeting and the virus was all anyone was talking about. I polled the audience and asked them if any of them would be attending a physical conference in the near future. No hands. I asked if their companies were going to be restricting travel. Every hand went up. Then I asked how many expected to be working from home for the foreseeable future. People just looked stunned at the thought. How much longer could this last?

Our final event of the first leg of the tour was to be held two days later on March 12 in Los Angeles. Attendance was affected. We had around 50 people confirmed. The day before the event, cancellations started coming in. The news was breaking that Tom Hanks had the virus. TOM HANKS! The NBA was going to suspend the season. This was getting real.

Details about the true threat of COVID-19 were becoming clearer. The CDC issued specific guidance on preventing the spread of the virus. We made the decision public safety was more important than a marketing program, but the idea of canceling was against everything we stood for as a company. So, 48 hours before the LA event, we decided to go virtual. We immediately sent an email out to everyone who had registered for the event. Nobody complained.

The Move to Virtual

We really wanted to recreate the physical experience so we built a webinar console with all of the event branding elements to give it an event look and feel. We integrated links to all of the content and swag giveaways we had at the physical events too. I delivered the presentation from our office studio (It was the last time I would see the office). During the event, I pushed out polls and took questions to make the experience just as interactive as the in-person events were and it was a great event.

Perhaps the silver lining of moving the LA event from Physical to Digital was that we were actually able to get more people into the event. When we decided to move to virtual on the 11, we took the liberty of dropping an email to everyone in LA that had not registered for the physical event. Why not? Well, we ended up getting twice as many people into the digital event then were even registered for the physical event. So, in a weird way, we were more successful by not getting on that plane.

Since then, I have presented a number of virtual events and conference experiences. And each experience is getting better than the last. They are engaging, interactive and even fun. People are showing up in huge numbers. They are networking and connecting virtually. I have even seen virtual events with digital afterparties, complete with DJs, and dancing.

It’s amazing how quickly we have gone from Tom Hanks to a world of engaging digital event experiences, but here we are. And marketing will never be the same.

How ServiceNow Upgraded Its Digital Experiences with ON24

ServiceNow helps companies to better manage workflows for optimal performance. So, as a software company focused on facilitating efficient work, ServiceNow had to be at the top of its business-to-business communication game. That means making efficient use of its digital channels, especially when it came to interactive channels like webinars.

The company’s first webinars were hosted on a generic platform. While this was suitable for a short while, ServiceNow quickly realized its initial option couldn’t grow with its needs — especially when it came to engaging with its audience through interactive tools.

Enter the ON24 Platform.

Along with increased attendance capacity, the ON24 Platform empowered ServiceNow to employ new interactivity tools in its webinars. Attendees could download content, participate in polls, conduct surveys and get feedback on topics and programs. All of these new features led to increased engagement and provided a better webinar experience for attendees.

“Some of our big product launch events are thousands of people, so you can imagine the mix-ups, and things that happen with limited capacity. I think moving to the ON24 Platform, it’s allowed us to really grow the program,” Rowden said.

Data Automation

 

But ServiceNow needed more than reliable, engaging webinars. It needed to be able to take advantage of the data generated within its digital events and pass those insights to its sales team.

ON24’s data automation features stepped up to the plate and easily integrated itself with ServiceNow’s sales and customer relationship management software programs. With these integrations set up, quality leads are funneled directly to the right representatives so they can continue the conversation without missing a beat. In fact, ServiceNow’s sales teams can even see who asked questions, what was asked, who downloaded additional information and so much more.

In fact, the functionality and success of ServiceNow’s data integrations have strengthened the relationship between the company’s marketing and sales teams. The marketing team loves running digital events because they can share important information through a high-quality platform and the sales team loves webinars because they can fill their pipeline with targeted leads.

“With the way that we have an integration set up, we’re able to give the sales team a little bit more detail in terms of lead behavior, which has strengthened the relationship even more. It builds that trust and that relationship between marketing and sales within the company,” Rowden said.

Simulive Success

ServiceNow takes advantage of its global business by offering simulive webcasts for special events like product launches, which take place twice a year and reaches a large customer base Through this feature, ServiceNow can easily broadcast video, conduct a seamless event and respond to customer and prospects questions from all over the world in real-time.

Before partnering with ON24, Rowden said she and her colleagues feared their webinars may experience technical issues in the middle of a broadcast. After all, high attendance rates could generate instances of the program crashing and participants getting kicked out due to overload.

“Thousands and thousands of people attend these events every six months, so just knowing we can support that is great,” she said. “With ON24, I don’t have to worry about technical issues during an event. That helps me sleep better at night.”

Content Lives On

 

With all of these webinars and digital experiences at hand, ServiceNow needed a solution that’d easily allow visitors and would-be attendees to find the content they want. With ON24 Engagement Hub, ServiceNow could provide its audiences with a powerful content hub they could turn to anytime on any device — even mobile.

In fact, ServiceNow’s on-demand content has gone global — providing customers in every time zone with the resources they need to make the most out of ServiceNow’s capabilities. And the company’s marketing team couldn’t be happier.

“I have to say, last quarter I think we discovered that the webinar program itself, all of the activities that take place throughout that quarter, it actually went to the top in terms of marketing-influenced activity,” Rowden said. “So, that right there was sort of like, mic drop.”

How Morningstar Created a Digital Marketing Machine with ON24

Morningstar is a global investment research company providing software solutions to people across the financial services landscape. The company’s main goal is helping advisors and investors achieve financial freedom and to do that, the firm needed to find a better way to reach a large audience.

Originally, webinars were not in Morningstar’s marketing mix to generate leads and build pipeline. Emilie Neumeier, Product Marketing Manager at Morningstar, said that was because the company didn’t know how to use them. After a bit of trial and error, though, webinars quickly became a major component of Morningstar’s sales pipeline with five times as many MQLs.

Here’s how they made it happen.

A Streamlined, User-Friendly Webinar Processes

Before ON24, Morningstar used a webinar system that employed separate sound and video channels. Meaning, webinar attendees would have to login for visual content, but then also dial in for audio. Attendees often forgot the second step, so webinar administrators were subsequently inundated with messages and emails saying there was no sound to go along with the event.

Morningstar’s digital efforts got even more complicated when it ran webinars for global audiences. International attendees, after all, needed toll-free numbers to dial in without incurring costs. But, consequently, setting up toll-free numbers cost Morningstar quite a bit, regardless of whether those numbers were used or not.

The end result was poor webinar conversion metrics and a lack of information on who the registrants were versus who the actual attendees were. The firm needed a better method to engage with clients. So, it turned to ON24 for a better solution: ON24 Webcast Elite.

“The very first webinar we did with ON24, we had a 60% attendee conversion rate, which is quite good considering the industry standard for financial services is about 35-45%,” Neumeier said. “It’s an indicator of a great webinar.”

Since partnering with ON24, webinars have changed Morningstar’s entire demand generation strategy, allowing them to employ different types of webinars to clients at every level of their sales funnel. But it wasn’t just webinars Morningstar needed. It also needed a new approach to presenting and tracking engagement with its content.

How Morningstar Steps Up Content with Engagement Hub

With analysts writing new reports every day, Morningstar needed to track what its visitors viewed, downloaded and engaged with so it could better understand what resonated with its audience, develop new content and refine its messaging.

To make audience clarity a reality, Morningstar needed a tool that empowered it to manage all available content — from webinars and reports to blog posts and PDFs — in an easily navigable tool clients and prospects could use. With such a tool in place, Morningstar would be able to see what content audiences were actually interested in.

When Morningstar connected with ON24, it learned of the ON24 Engagement Hub and all its capabilities. It was a practical and easily-deployed solution. By monitoring unique download statistics, the company could see what content clients came to the firm for and refocus its resources on developing more relevant material.

“It’s like a choose-your-own-adventure education tool,” said Neumeier. “Once they’re [visitors] in the system, it’s cookied to their browser. So, they can access the content whenever they want, which is a much more pleasant user experience than having to constantly enter all of their information into forms.”

Using the Engagement Hub, Morningstar clients can easily search for content in a multitude of ways. They can even refine material by topic, theme and position and audience. Users can also be presented with other corresponding content and suggestions based on previous viewing history.

Seamless Software and Data Integration

Morningstar collects a lot of valuable leads with its webinars. But knowing how and when to engage those leads to turn them into clients is vital. It also takes a lot of engagement data to determine when the time is right. To make the most out of its data, Morningstar integrates ON24 with two critical tools: Eloqua and Salesforce.

By integrating with both of these programs, Morningstar can empower its sales teams to access data for live and on-demand viewers, plus those who access the Engagement Hub. This information is available through a single channel and is quickly sent to sales teams for timely follow-ups.

“This has generated a huge increase of sales to pipeline mainly because of our integration with ON24,” Neumeier said. “Pretty much within an hour, our salespeople have that information.”

With the help of ON24, Morningstar managed to transform its digital marketing efforts and create a lead-generating machine that seamlessly guides visitors through a curated content journey while empowering its sales team with the data they needed to turn prospects into customers.

To learn more about how Morningstar transformed its digital marketing, check out this webinar.

ON24 Ranked as Top Marketing Solution in G2 and TrustRadius

We’re thrilled to announce that ON24 has been named as a top marketing solution for engaging audiences and driving business growth in two separate rankings by G2 and TrustRadius. It’s an honor to even be considered, and the fact that we were ranked two separate lists reinforces our message that today’s marketers are eager to create and deliver digital experiences everywhere their customers are.

So what happened in particular?

Well, we’re happy to say that ON24 earned both the #5 spot on G2Crowd’s list of the Best Products for Marketers and the #11 spot on its Top 50 Products for Enterprise for its Spring 2020 G2 Leader Awards. We were also ranked in the top half of the Best Software Products 2020.

ON24 also received a Top Rated product award from TrustRadius, a well-known review site for B2B software. This designation is based entirely on customer feedback via reviews, further demonstrating why ON24 is the platform marketers rely on to create and deliver engaging digital experiences.

And today’s new normal reinforces why strong digital marketing is so critical to businesses success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth.

In particular, these rankings prove that interactive, data-rich experiences drive real, tangible results that digital marketers need — now more than ever. More importantly, our #webinerd community has redefined what it means to interact and engage digitally.

But we’re not stopping. Everyday, we’re going to continue to prove our position as a leading technology platform and help marketers like you bring your digital strategy and vision to life. How? By helping you develop your digital vision with the industry’s first Center for Marketing Transformation. By empowering more than 20,000 B2B marketers like you to advance digital your messages through a series of virtual event experiences. And, of course, by continually iterating and improving the ON24 Platform.

New at ON24: New Advanced Layout, Chatbot Integration and Much More!

ON24 Target and ON24 Engagement Hub experiences are getting some major upgrades through our latest product innovation release. We have baked in more engagement opportunities and design flexibility so you can deliver even more personalized and immersive experiences that increase content consumption and accelerate buyer journeys. Here are some of the latest highlights:

New Chatbot Integration Drives Direct Audience Engagement

Today’s buyers move quickly, from researching solutions to making purchase decisions. And with 80% of B2B buyers expecting real-time communication, it’s more important than ever to continually engage with audiences to effectively lead them through the buyer journey.

We are thrilled to announce new chatbot integrations across Target content landing pages and Engagement Hubs. With this new addition, marketers can now establish a direct connection that drives personalized and direct conversation. The first chatbot integration we’re offering with this release is with Drift, the chatbot market leader, with more to come soon.

So why do this? Because the more you can engage your audience, the more insight you have into their interest and intent. That’s why we are committed to providing you with all the tools to connect with them directly. Powered with these new integrations, you have the opportunity to build a unique content path, promote upcoming events and capture registration, or connect audiences with sales team members and accelerate buyer journeys.

New Page Layout and Added Styling Capabilities

Next, we’re introducing a new Target page layout with more design and customization flexibility. Featuring a hero image, page header and added design options, this new layout is purpose-built for engagement and empowering you to deliver the right content at the right time to targeted audiences or accounts. Not only can you add and customize a background image to go along with your featured content, but you can also include action buttons to lead audiences to consume content or register for upcoming events and additional copy to capture attention.

We’ve also added new styling capabilities available for all Target layouts. New capabilities include configuring font families, newly designed thumbnails and other design features to help you fine-tune your entire experience.

Extending Content Support with YouTube and Vimeo

Increase views and extend the life of content already hosted in your online video-sharing platforms by adding YouTube and Vimeo videos into your Engagement Hub and Target pages. No need to have the original video file and easily increase views of each online video.

Be sure to check out our Webinar Best Practices Series for tips and tricks to create engaging digital experiences. And keep checking back in for more enhancements and new tools!