Coming Soon: The Webinars That Rocked 2019

Webinerds know that there are webinars, and there are webinars that rock. One is serviceable; the other is exceptional. The former is impressive; the latter is absolutely engaging. But what makes a webinar that rocks, rock? Is it just a good console and an engaging format? Or, is it the content itself?

The answer: it’s a little bit of everything. The best webinars stand out because they seamlessly incorporate each element — from engagement tactics and interactive segments to video production and design — throughout the entire webcast. The result: a webinar you can’t look away from and a company you return to for more information.

But realizing webinar nirvana takes inspiration. And we think the best inspiration out there is to take a look at what others are doing well and incorporate those elements into your own production. That’s why, each year, we dedicate an episode of our Webinar Best Practices Series to the Webinars That Rocked that year. And 2019’s Webinars That Rocked is coming up soon.

What are the ‘Webinars That Rocked?’

Simple: Webinars That Rocked is our list of the top eight webinar programs taking place in 2019. But we’re not the ones who go out and identify these stand-out webinars — you are. For every edition of Webinars That Rocked, we invite you to identify the webinars that impressed you and explain why.

This year, though, we’re going to mix things up a little bit. Webinars That Rocked is no longer limited to just webinars. You can also include fantastic Engagement Hubs and enthralling Target pages.

Okay. How Do We Participate?

Rack your brain and think of all the webinars, Engagement Hubs and Target pages you created in 2019. Identify the ones that stood out to you (you can make as many submissions as you’d like) and plug them into this form.

Here are a few items to have prepared for speed up submissions:

  • Enter your work emails to start the submission process.
  • Identify whether the submission is either a Webinar Experience, an always-on Engagement Hub Experience or a Personalized Target Page Experience.
  • Have the title of the webinar, Engagement Hub or Target page and a link to the page in question ready.
  • Write out three reasons why this experience stood out to you.
  • Let your nominee know!

And that’s it! From there, we’ll whittle down the list of submissions and identify the finalists for Best Webinar Experience, Best Engagement Hub Experience and Best Personalized Target Page Experience.

Are There Prizes Involved?

Of course! The Webinars That Rocked winners will be chosen LIVE during our Webinars That Rocked webinar on Dec. 10 and you will choose the winners. During the webinar, you’ll have the opportunity to vote for your favorite submissions for each category. And for them, we’ll have some fabulous prizes:

  • First-place winners will win two tickets to San Francisco for Webinar World 2020, along with airfare and lodging.
  • Second-place winners will take home two tickets to their favorite band (up to $300 in value).
  • Third-place winners will win team lunch paid for by ON24 (up to $200 value total).
  • Submitters (this means you) will earn a free Webinerd T-Shirt.

And that’s it! Stay tuned for more information on the Webinars That Rocked 2019 and get your submissions ready. We’ll see you on Dec. 10!

Need a little webinar inspiration now? Check out the Webinars That Rocked 2018 to learn how you can spruce up your events and make every webcast a rockin’ webcast.

Five Great ON24 Events You Can’t Miss in October

It’s October, which means we have a thrilling month ahead of us filled with ghoulish webinar tips, devilishly clever guides and frightfully exciting approaches to scaling your marketing program through integrated digital engagement efforts. And, oh yes, Halloween references.

Curious? Excited for some more webinar treats? Here’s what’s in store for October 2019:

Oct. 2: Webinars + Martech: How Integrated Engagement Drives Value and Scale

Find the prospect of sharing webinar data with your sales team frightening? Have no fear, Alena Larson is here. As the Senior Director of Demand Generation at Optum, Alena knows the power of integration with the ON24 Platform. Tune in on Oct. 2 to learn how you can connect your MAP and CRM systems with ON24 for fast data transfer on Oct. 2 at 11 a.m. PDT (2 p.m. EDT).

Oct. 8: How Should B2B Marketers Approach Optimization?

Afraid of how you approach optimization? Leery of landing page layout? Well, we have the webinar for you. Join us on Oct. 8 at 3 p.m. BST (4 p.m. CEST) for a frank talk about how marketers can drive a little bit more from their efforts with the right kind of optimization. Learn more here.

Oct. 9: 7 Secrets to Avoid A Boring Webinar

It’s the scariest thing imaginable for digital marketers: boring webinars! Fortunately, it’s easy to add some spice to your events to keep your audience on their toes. What’s in store? Tips for audience interactivity, formats that drive action and interest, gamification methods that make everyone a winner and more. Tune in on Oct. 9 at 11 a.m. PDT (2 p.m. EDT) to learn how it’s done!

Oct. 10: Securly’s Guide to Scaling Customer Succes Through Digital Engagement

It’s time for a fall class in driving engagement. Who’s teaching? Why, Securly’s Will Patterson, Customer Success Engineer. Tune in on Oct. 10 to learn how webinars helped Will to scale his customer education and outreach and craft an educational summer series. It all goes down at 11 a.m. PDT (2 p.m. EDT). Register here to learn how it’s done.

Oct. 17: How To Make Events and Webinars Central to Your Demand Gen Strategy

Demand gen leaders are under a lot of pressure. Treat them to some great demand generation tips with this Oct. 17 webinar. What’s in store? Well, just a fantastic guide on how you can seamlessly make live events and webinars a central part of any go-to-market approach. It’s a crash course on real omnichannel campaigns. Tune in on Oct. 17 at 11 a.m. PDT (2 p.m. EDT) to learn more.

Three Tips For Localizing Content Anywhere on the Globe

Over the past year I’ve been hitting the road with ON24’s Webinar World crew, traveling to and from San Francisco, Sydney, Singapore and, now, London. All of these Webinar World events have had a few things in common. For one, each stop has featured great global cuisine. For another, and somewhat related to the first point, each stop has been incredibly accommodating to global travelers.

And that accommodating nature reflects what this Webinar World Tour is all about. The world is now a place where anyone can travel nearly anywhere and many businesses are accommodating global audiences. In the B2B world, a global focus means meeting the needs of buyers across channels in many different languages.

On my various trips I am often asked, “I have to get some content translated, do you know any translation service companies I can use?” Or “I have video content, do you know where I can get a transcription?” Need to send gifts to customers in 10 counties? What about corporate gifting services? Generally speaking, I do have answers for all of these questions, but what strikes me is the tactical nature of the question.

Michael Meinhardt is the CEO of Cloudwords and will be attending Webinar World London, taking place on Oct. 1. To learn more about Webinar World London, click here.

There are more than 30,000 translation agencies to choose from. Many of them will do transcription and Amazon.com is a good option for sending gifts to your customers and partners — although a new company, Sendoso, can help you get those personalized gifts out globally as well.

However, more recently, the line of questioning has changed from tactical to, in my mind, strategic. These strategic questions, “I need more pipeline in Germany,” or, “I need to grow revenue in Japan,” or, “I need to improve the split of my revenue from 80/20 home country to international to a 50/50 revenue split in the next five years.” How can I get there? What resources do I need? How should I align my go-to-market teams internally? What investment should I make?

I love these questions.

My first piece of guidance is always the same: Always start with the end result — what are you trying to achieve? More new customer meetings? More pipeline? More revenue? How much? There are plenty of services companies, and technology, that can help you get “there,” but you have to first know where “there” is. If you don’t know where you are going, then how do you expect to get there?

Going global doesn’t happen overnight – it takes a measurable and focused process

Translating your website, email campaign or an amazing new video isn’t going to get you that new set of customers, or even impress your current customers. The best companies in the world have realized that creating engaging global content is a series of micro-processes that often include a massive web of coordinated teams, both internally and externally. Once your company appreciates this fact, then you can begin to chart the course for the introduction of your company globally.

Salesforce automation, marketing automation and localization automation

I would guess that your sales team has a set of processes to identify opportunities and perhaps they even use some level of CRM to help them automate and capture this sales process. Further, some companies automate their marketing function, enabling them to create ever more engaging emails, landing pages and help them target ideal customer profiles. Well, if your sales and marketing teams leverage automation technologies, and you are thinking about the next step in your global content processes, localization automation can help you improve the speed of multilingual content production.

Localization is really just another global business process, albeit an insanely manual process historically for even the most global enterprises. Most companies who have tried to improve their processes have relied on massive spreadsheets, confusing email strings and content repositories that lack version control. Engaging with your global customers is extremely critical, so an investment in localization automation technology is imperative, just like salesforce automation and marketing automation.

Consider the global customer experience

Imagine a customer visits your website, do they see their native language? If they do, how much of the content has been translated? If they click on a link to a marketing asset or on-demand webinar, do they see that asset in their native language, or is it simply in English?

I can’t stress enough how important it is for visitors to have a consistent experience from the first time they visit your website, your booth at a conference or even when they engage with your frontline organization. If you aren’t willing to invest appropriately, then it becomes very obvious to your future potential customers. I would simply recommend making sure the content available to your global customers is consistent with “what” you are selling in that region. Doing so provides these potential clients with the sense that your organization truly cares about them and their culture. This is, in essence, true localization.

Lastly, the journey to becoming a truly global organization is just that — a journey. It doesn’t happen overnight and there will be setbacks, but if you start with “why” you are entering a new market, the true reason for localizing global content and understand how you are going to measure your success, then you are already 50% there!

Five Great ON24 Events You Can’t Miss In September

It’s September, which means we have another month filled with informative webinars. This month, we have a few events that’ll show you how you can get more out of your webinar program, plus one or two events that’ll offer you some great marketing insights from the industry’s leading minds.

Here’s what’s in store for September 2019:

Sept. 11: Webinar Best Practices Series — The Art of Converting Webinar Leads into Pipeline and Revenue

Marketing is all about finding the connecting with the right leads. Why? Because connecting with the right leads means, potentially, bringing in revenue. But how do you get there? In this edition of Webinar Best Practices Series, Mark Bornstein will explain the art of converting webinar leads into real revenue. It all takes place at 11 a.m. PDT (2 p.m. EDT). Learn more here >

Sept. 11: Insight50 — ABC: How Marketers Can Help Sales to Always Be Closing

Today’s marketers know they have to shed the cost-center stereotype and become revenue generators. That means knowing how to help your sales team cross the finish line and close deals. During this Insight50 event, marketing leaders from RedEye and Imagination Technologies will discuss how today’s digital marketers can support sales while providing a consistent experience for the customer. It’s a great compliment to our WBPS event taking place the same day.

One note to keep in mind: this event is aimed at the European market — meaning if you want to join and you’re in North America, you’ll have to get up early. It all goes down at 3 p.m. BST (4 p.m. CEST) — that’s 10 a.m. for North Americans on the East Coast. Learn more here >

Sept. 12: How Qlik Creates Personalized Content Experiences with ON24

Qlik, a leading business intelligence and data analytics platform, knows the numbers behind providing personalized experiences. It provides better data insights into a prospect, refines audience interests and accelerates deals. But providing personal experiences at scale didn’t always add up.

On Sept 12 at 11 a.m. PDT (2 p.m. EDT), Qlik’s Joanne Sanderson, Global Marketing Programs Manager, and Amber White, Global Demand Marketing Specialist, are set to explain how they made the math work with the ON24 Platform. During this event, you’ll learn how Qlik sets up its global online event program, enriches its events and crafts impactful, personal experiences with ON24.  Register to learn how >

Sept. 17: How to Build a Kick-A$$ Webinar Program In Less Than Two Months

For our Scrappy Marketing Series, we’re pulling out one our favorite scrappy concepts: building out a kick-ass webinar program in no time flat. How is it done? Degreed’s Director of Marketing Communications, Sarah Danzl, explains how to make it happen — even with limited resources. It all goes down on Sept. 17 at 11 a.m. PDT (2 p.m. EDT). See how it’s done >

Sept. 18: Shortcuts for Getting Sh*t Done Fast

As marketers, our aim is to get leads and get sh*t done — fast. That’s why, for this episode of our Scrappy Marketing Series, we’re putting together a panel of marketing experts who know a thing or two about getting sh*t done fast and getting it done well. Join us at 11 a.m. PDT (2 p.m. EDT) to learn from the best.  Get Sh*t Done >

 

Three Great Lead Generation Tracks at Webinar World London

When it comes down to it, marketing is all about the leads. Fortunately, webinars are lean, mean lead-generating-machines. How? We’ll show you during our Lead Generation track at Webinar World London.

Designed to help you engage and identify the best MQLs, this track will provide you with the information you need to take your programs to the next level. Take a look:

From Data to Delighted. Why Webinars are the Basis of Great Lead Generation

Geertien Stuit, Global Director, Webinars & Online Events, Qlik

Laura Flandin, Head of Market Management, Euler Hermes

Jack Wildt, Senior Manager Demand Gen Operations, ON24

Lev Cribb [Host], Managing Director, WebinarExperts

The role of webinars has evolved beyond content delivery. Today’s webinars directly contribute to pipeline by generating and accelerating MQLs to create the opportunities your sales team want. In this interactive panel discussion, you’ll discover the webinar best practices of marketers who live, eat, sleep and breathe pipeline and have turned their webinars into highly tuned ROI machines.

Webinars: Right Message, Right Place, Right Time From Registrations to MQLs

Claire Gibson, EMEA Campaign Manager, Splunk

Rachel Pritchard, EMEA Senior Digital Marketing Manager, Splunk

Claire Gibson and Rachel Pritchard share how they work as a team to harness the power of webinars as a lead generator and MQL converter.

From enriching the Splunk database and placing webinars at the heart of marketing campaigns, we’ll discover the role of webinars in creating and maturing a lead. In addition to this, we’ll hear how the art of storytelling is used from process, to promotion to presentation to compel take audiences from education to consideration.

B2B Lead Generation: What It Takes to Succeed

Linus Gregoriadis, Director & Co-Founder, London Research

What are the key characteristics of successful sales and marketing activities? In this session, Linus Gregoriadis presents the findings from the 2019 State of B2B Online Lead Generation report, carried out in partnership with ON24.

Covering strategy, content, data collection and measurement of ROI, the research looks at what B2B leaders are doing differently from their peers, and how they are driving high volumes of good-quality leads with close collaboration between marketing and sales teams. Discover how B2B leaders optimize the webinar channel at every stage of the process to extract maximum value, including matching topics and content with their audience, promoting on-demand webinars to maximize engagement, and learning from feedback to improve content and delivery.

B2B Lead Generation: What it takes to succeed

Online lead generation is a thriving marketing discipline which more and more B2B-focused companies are investing in.

Earlier this year, in partnership with ON24, London Research published the 2019 State of B2B Lead Generation report, focused on what it takes to succeed.

According to the research, too many companies are missing a trick by failing to adopt best practices in terms of strategy, content, data, and execution.

At Webinar World in London this year I’m delighted to have the opportunity to present some of the key findings from this research … to help shine a torch on what companies can do to get the most out of their webinars and other lead generation activities.

What’s in store for you at Webinar World London? Click here to check out the agenda and save your spot.

The effort is worth it. The research shows that for the most successful companies (defined as ‘leaders’ in the research), almost half of their total sales (47%) are generated from leads generated online, compared to only 22% for their mainstream counterparts.

This is proof that companies can reap significant gains if they direct investment into the right areas and follow best practices.

The market is buoyant … but ROI remains a challenge

The research, based on global survey of marketers, shows that half of companies (50%) are planning to increase lead gen budgets over the next 12 months.

Despite an increase in budgets, companies are struggling to measure the return on investment they get from this channel. Fewer than half of companies surveyed (47%) say they have a clear understanding of ROI based on sales data.

One of the defining characteristics of a lead generation leader is the ability to measure ROI based on sales. The ability to measure success is crucial to ensure that efforts in this area are being properly credited, and to help ring-fence investment in the future.

My Webinar World presentation will explore how companies can measure the success of their campaigns effectively by making sure they have the right processes and platforms in place. Alignment of marketing and sales is a key theme.

The role of webinars

The year’s State of B2B Lead Generation research explores the use of webinars as a channel for generating high-quality leads. The presentation will look at how many companies are still taking a very basic approach to webinars, and therefore missing opportunities to engage with potentially highly responsive audiences.

According to our study, online lead generation leaders are more than twice as likely as their peers to say they get high-quality leads from webinars than from other types of asset (60% vs. 26%).

To help extract maximum value, marketers need to take a methodical approach to running their webinar programmes. For example, leaders are much more likely to review attendee feedback, with 84% reporting they have feedback processes in place for webinars, compared to only 54% of mainstream organisations.

Having a review process is crucial for utilising webinars effectively as a channel. Almost three-quarters (72%) of leaders report they review registration, attendance and engagement data, compared to only 57% of mainstream companies.

Be human

While there are various processes and technical aspects that need to be in place for successful online lead generation, the most important ingredient for success in this discipline is to be engaging, whether through your webinars or other content assets.

The last word in this articles goes to ON24 CMO Joe Hyland who makes a great point in the foreword to a report.  “If you act like a human, you can gain and keep consent. If you make your content interactive, thoughtfully engage your prospects and customers throughout the funnel, you’ll not only gain consent — you’ll earn their trust and business.”

My presentation at Webinar World London will cover how B2B leaders are ensuring they optimise the webinar channel at every stage of the process to extract maximum value, including matching topics and content with their audience, promoting on-demand webinars to maximise engagement, and learning from feedback to improve content and delivery.

What’s In Store For Webinar World London: Training and Education

Knowledge is power. But when it comes to providing that knowledge, a lot of organizations today need a little help. Fortunately for you, we have a list of great sessions designed to get your training and education webinars up to speed in no time flat at Webinar World London. Grab your pen and paper, because your cheat sheet is here:

Training and Education Breakout Sessions

The Facilitator’s Cat, A Collaborative Tail

Vicky Ross, Associate Consultant, Right Management

What goes into producing a superb educational program? Vicky Ross, Associate Consultant at Right Management, will share a little story about her tips, tricks and how-tos when it comes to collaborating and producing an education webinar program.

Education Through Interaction. How Webinars Are Evolving Training and Education

Stuart Wilson, Global Director, Webinars and Online Events, More2Life

Philip Roylance, Global Director, SAP Channel Digital Enablement

Andrew Warren Payne, Managing Director, Market2Marketers

Audiences don’t want to sit, stare and feign attention to a presentation on their computer monitor. Today’s audiences crave multimedia experiences that use engagement to drive lessons home. Discover how your educational program can provide that engagement during this interactive panel discussion. This panel features organizations that have crafted new, innovative formats that deliver measurable results for both hosts and attendees.

During this session, you’ll learn:

  • Which webinar format — live, simu-live and on-demand — is right for your program
  • How to identify opportunities for engagement with audience members
  • How to interpret program data so you can identify successes and areas of program weakness

Everlasting Webinars With S&P: How to Maximize Your On-Demand Strategy

Laura Lopez, Head of Client Education at S&P

Laura Lopez, Head of Client Education, S&P, knows how to give her training events everlasting life. During this session, you’ll learn how to integrate her secrets into your educational webinar program so you can provide your audience with the best long term experience possible. During this session, you’ll learn how to:

  • Identify and integrate interactivity features into your long term educational program
  • Curate educational webinar playlists via the ON24 Engagement Hub
  • Promote your program consistently across all touchpoints

Taking Marketing Global? Three Quick Localization Tips!

I’ve just landed in Singapore for ON24’s Webinar World and I have to say, I am quite impressed with the global culture that’s been developed over the last 50 years. The moment you step off the plane you are hit with signs in several languages directing you to various locations, different cuisine, including a Swensen’s ice cream restaurant — I didn’t even realize those places were still around!

In short, I couldn’t think of a better place in Asia to hold the third of four Webinar Worlds, as it truly captures the essence of the event.

I travel quite often and on my various trips I am often asked, “I have to get some content translated, do you know any translation service companies I can use?” Or “I have video content, do you know where I can get a transcription?” Need to send gifts to customers in 10 counties? What about corporate gifting services? Generally speaking, I do have answers for all of these questions, but what strikes me is the tactical nature of the question.

There are more than 30,000 translation agencies to choose from. Many of them will do transcription and Amazon.com is a good option for sending gifts to your customers and partners — although a new company, Sendoso, can help you get those personalized gifts out globally as well.

However, more recently, the line of questioning has changed from tactical to, in my mind, strategic. These strategic questions, “I need more pipeline in Germany,” or, “I need to grow revenue in Japan,” or, “I need to improve the split of my revenue from 80/20 home country to international to a 50/50 revenue split in the next five years.” How can I get there? What resources do I need? How should I align my go-to-market teams internally? What investment should I make?

I love these questions.

My first piece of guidance is always the same: Always start with the end result — what are you trying to achieve? More new customer meetings? More pipeline? More revenue? How much? There are plenty of services companies, and technology, that can help you get “there,” but you have to first know where “there” is. If you don’t know where you are going, then how do you expect to get there?

Going global doesn’t happen overnight – it takes a measurable and focused process

Translating your website, email campaign or an amazing new video isn’t going to get you that new set of customers, or even impress your current customers. The best companies in the world have realized that creating engaging global content is a series of micro-processes that often include a massive web of coordinated teams, both internally and externally. Once your company appreciates this fact, then you can begin to chart the course for the introduction of your company globally.

Salesforce automation, marketing automation and localization automation

I would guess that your sales team has a set of processes to identify opportunities and perhaps they even use some level of CRM to help them automate and capture this sales process. Further, some companies automate their marketing function, enabling them to create ever more engaging emails, landing pages and help them target ideal customer profiles. Well, if your sales and marketing teams leverage automation technologies, and you are thinking about the next step in your global content processes, localization automation can help you improve the speed of multilingual content production.

Localization is really just another global business process, albeit an insanely manual process historically for even the most global enterprises. Most companies who have tried to improve their processes have relied on massive spreadsheets, confusing email strings and content repositories that lack version control. Engaging with your global customers is extremely critical, so an investment in localization automation technology is imperative, just like salesforce automation and marketing automation.

Consider the global customer experience

Imagine a customer visits your website, do they see their native language? If they do, how much of the content has been translated? If they click on a link to a marketing asset or on-demand webinar, do they see that asset in their native language, or is it simply in English?

I can’t stress enough how important it is for visitors to have a consistent experience from the first time they visit your website, your booth at a conference or even when they engage with your frontline organization. If you aren’t willing to invest appropriately, then it becomes very obvious to your future potential customers. I would simply recommend making sure the content available to your global customers is consistent with “what” you are selling in that region. Doing so provides these potential clients with the sense that your organization truly cares about them and their culture. This is, in essence, true localization.

Lastly, the journey to becoming a truly global organization is just that — a journey. It doesn’t happen overnight and there will be setbacks, but if you start with “why” you are entering a new market, the true reason for localizing global content and understand how you are going to measure your success, then you are already 50% there!

Coming Up on WBPS: Keys to Driving Webinar Registration and Attendance

There’s a lot that goes into a webinar. Video, for example, take a camera and a confident speaker. Then there’s the audio, the slides (if you use them) the topic, the resources for download and engagement tools. But the most important webinar element is also the hardest: driving webinar registration and attendance.

Next week, our own Chief Webinerd, Mark Bornstein, will explain how you can drive registration and attendance to your next webinar with a few key tips. It’s called “Keys to Driving webinar Registration and Attendance” and it takes place on Wednesday, August 7, at 11 a.m. PDT (2 p.m. EDT).

So what will Mark discuss? Well, during this interactive webinar, he’ll cover:

  • How you can optimize email invitations
  • Strategies for A/B testing promotions
  • How you can craft the perfect subject lines and titles
  • The basics of building a long-term audience

Can’t wait for next week? Well, you’re in luck. We have a few tips and tricks you can deploy right now to boost your registration and attendance. Let’s take a look:

Four Tips To Driving Webinar Registration and Attendance

  1. Know When to Send Your Emails

A lot of marketing today depends on emails. So, it’s worthwhile to perfect your emails when promoting your event. And, usually, timing is the most critical factor.

Take the time to understand the best time of day and which day out of the week are best for your target audience (we cover a few of these elements in our ON24 Webinar Benchmarks Report for 2019).

You’ll also want to extend your promotional period for your emails. A significant portion of registrants sign up for a webinar more than seven days before an event. So, plan on promoting your webinars at least two weeks before they take place.

  1. Revisit Your Landing Page

Landing pages are a critical, but often forgotten, part of the webinar experience. But how does one make a webinar landing page stand out? Easy: keep it simple.

When it comes to landing pages, you’ll want to highlight three things: what your webinar is about, when it’ll be held and where it’ll take place (online, obviously). A brief synopsis helps but so does good visual content. A short video, like the one here, can make your event more compelling and your audience more willing to fill out a form.

Speaking of forms. If you’re marketing your webinar to a returning audience, consider the one-button registration. You can learn more about that here.

  1. Engage with Partners, Sales and Social

Here’s one really well-kept secret to driving registration: get someone else to help you. Your sales team, for example, is an excellent resource you can turn to for support. Partners or like-minded organizations are another great opportunity to take advantage of as well.

Another angle to consider is partnering up with a like-minded organization. Promoting with partners provides a variety of benefits, such as sharing databases (or a portion), expanding the addressable market for a webinar and — provided they’re on the webinar with you — an engaging event that provides a variety of perspectives.

If you go the partner route, you’ll want to make it as easy as possible for them to say “yes.” Provide then with a “social package” to use. These can include social images, messaging and hashtags to use. Whatever you do, don’t forget to include a special UTM URL for your partner to use.

  1. Send Reminders!

Right. So you’ve sent your emails, refined your landing page and, if appropriate, involved partners and sales. All that’s left is to run the webinar.

Except it isn’t. You need to send a reminder email to your registrants! Today, it’s very easy for professionals to forget about a digital event – especially webinars. Sending a reminder email the day of your event keeps your webinar top-of-mind for registrants and boosts attendance.

You should also segment a portion of your database to connect with curious, would-be attendees who haven’t registered yet. A friendly reminder the morning of an event can get someone to sign up in no time flat.