Announcing the W.E.B.I.N.E.R.D. EDU Superlatives

A few weeks ago, we wrapped up the W.E.B.I.N.E.R.D. Educational program, a course designed to teach webinar practitioners how they can get more out of the ON24 Platform. As extra credit, we asked our course participants to highlight themselves, or a colleague, to identify the superlative webinerds among us.

We got a lot of submissions, but we whittled them down to seven superlative winners. Here they are by category.

BEST WEBINERD TEAM

Your webinar program wouldn’t be a success without the help of your talented teammates. Through your collective efforts, you guys push the boundaries on webinar creativity and crush goals.

Winner: Abit Luempert of Ulmer & Berne LLP

We’re doing our best to improve, become self-sufficient and best utilize the many, many tools offered by ON24.

NERDIEST OF THE WEBINERDS

When it comes to your webinar program, you totally geek out about the data and analytics and can’t wait to report back the metrics to your stakeholders.

Winner: Jocelyn Robertson of Edelman Financial Engines

I have read nearly all of the articles in the Knowledge Center a few times like an obsessed person needing to know every inch and functionality your platform brings. From that knowledge, I can solve any problem super quick that might arise before/during/after a webinar so that no one would even know we had an issue. Also, I have created a few hacks for getting things done that might not be super straightforward to do on the platform. Not to mention trying to integrate ON24 with as many other platforms as I can to help increase my productivity. I geek out about technology and all the fun things you can do with it! So bring on the apocalypse!

MOST LIKELY TO SURVIVE THE WEBINAR APOCALYPSE

You’re prepared for everything and anything. When it comes to your webinar program, you have a backup plan for your backup plan.

Winner: Stacy Combest of Hootsuite

Picture it: A zombie just spotted me! But I don’t panic. My next steps are determined by what type of zombie I’m dealing with; are we talking Walking Dead Zombie, World World Z, Zombieland, or worse! Night of the Living Dead zombie! (Brains not included.) Always a cool cucumber under pressure, I take aim and fire! Crisis averted, zombie dead and the webinar is a success!

THE CLASS CLOWN

You always bring an element of fun and creativity to your webinars. Whether it is the occasional dad joke to get your audience’s attention or catchy webinar title, you prioritize turning boring webinar topics into sessions that wow.

Winner: Brian Higgins of Collette Travel

Our team has gone through a transition, with our Webinar Manager moving into a different role and a new Webinar Coordinator joining the team as we simultaneously were shifting focus from sales and marketing to also be part of the Learning Team. Despite still being a small Webinar team of 2 people, we continue to produce hundreds of high quality live and on-demand webinars each year.

As a presenter, I always try to keep it lively and engaging; sometimes that means adding a little joke or fun fact to keep the audience on their toes, while also using my presentation style to make sure they don’t fall asleep on their keyboards – I don’t want to see what that would look like in the Q&A!

MOST LIKELY TO DETHRONE MARK AS CHIEF WEBINERD

Mark Bornstein, the man, the myth, the webinerd legend. If you don’t know him or his work, refrain from nominating for this superlative. 😉

Winner: Allison Snyder of RSM US LLP

I share Mark’s passion, energy and overall geekdom for all things webinars!

NEWCOMER OF THE YEAR

You recently joined the ON24 #webinerd family. And guess what? You love it. The newcomer of the year is someone who has fully embraced the #webinerd community to learn and level up their skills.

Winner: Becca Wolfe of Relativity

I was handed the project of scheduling and coordinating webinars weeks after starting my role and ended up flying to SF for Webinar World 2019 that upcoming weekend! I went to the event, not knowing much at all about the platform, having only once attended an ON24 webinar. I dove right in and not even five months later, I’m running our webinars like it’s no big deal! I’m working to bring more to our continuing education and ask the expert programs by trying new features that our company has never used. I’m learning more and more each day and have completed the Webinerd Certifications as well. I now lead my quarterly webinar meetings rocking my #Webinerd bomber I earned through the network. I feel like I’ve come a long way since March!

MOST IMPROVED WEBINERD

You started out as a complete webinewbie, but now you’ve embraced the webinerd lifestyle to its fullest. Your webinar program is a well-oiled machine that delivers results.

Winner: Pam Granzin of SCOR Global Life Reinsurance of North America

I’ve been using ON24 for two years, but I’ve learned more about features, functions and the fun of the platform during the past eight weeks than in the prior two years. I wasn’t a total WebNewbie, and we aren’t quite a well-oiled machine (yet), but I have created a playbook and a creative brief template. I’ve added CTAs to our console design for the first time. I’ve spoken to our presenters about using Webcams for webinars vs. just showing their slides with voiceover. I have a list of questions to discuss with my tech rep at ON24. I have a list of goals for the webinar program and ideas to achieve them. I have been energized by this training and look forward to wearing my WEBINERD label with pride!

Wrap Your Head Around ABM With These 24 Statistics

24 Statistics To Wrap Your Head Around ABM

Once criticized as another marketing buzzword, curious marketers began dabbling in account-based marketing (ABM) to try their luck with targeted marketing. Now, ABM has solidified its place in many marketing departments as an effective go-to-market strategy.

With 87% of marketers declaring that ABM delivers a higher ROI, it’s no wonder why the method is capturing attention. ABM is now being applied to the entire customer lifecycle, supporting the interests of customers and objectives of customer success teams. By applying the principles of ABM the customer life cycle, marketers are changing account-based management into account-based engagement (ABE).

To understand the impact ABM has on the marketplace, we’ve compiled a few stats to give you a better understanding of its scale, impact to businesses and where the method is headed next.

What ABM Has Delivered so Far

Account-Based Marketing works. Of its current practitioners, its return on investment and value to the organization is remarkable.

  1. ABM continues to deliver a higher return on investment. With 77% of marketers achieving 10% or greater ROI from ABM, 45% achieving more than double the ROI from ABM.
  2. It doesn’t stop at ROI. Companies using ABM generate 208% more revenue from their marketing efforts.
  3. And it isn’t just marketers who prefer personalization. A survey by CEB found that individual stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.
  4. It’s also good news for teams trying to reach high-level buyers. SiriusDecisions found 30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets.

ABM Brings Sales and Marketing Together

Get ready for some high-fives. Marketing and sales alignment is one of the most significant benefits of ABM, thanks to the increase in closed deals.

  1. Misalignment is an expensive problem to have. Hubspot notes that wasted marketing efforts due to misalignment between marketing and sales cost $1 trillion a year.
  2. Unproductive prospecting is the problem. One component of that cost is unproductive prospecting, which historically causes sales to ignore 50% of marketing leads and waste 50% of sales time. Ouch.
  3. ABM brings sales and marketing closer. Thankfully, ABM boosts sales and marketing alignment. Seventy percent of ABM users report their sales and marketing organizations are mostly or completely aligned and 83% of marketers say ABM increases in engagement with target accounts, making the marketing and sales process more efficient.
  4. Aligning sales and marketing is when the money rolls in. According to Forrester, companies with aligned marketing and sales organizations achieved an average of 32% annual revenue growth.
  5. ABM can improve contract value. According to Madison Logic, companies using ABM primarily see revenue growth through a 171% increase in their Annual Contract Value (ACV).
  6. ABM can inspire better deals. SiriusDecisions agrees ABM can lead to bigger deals, reporting that 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.
  7. Better revenue and deals can lead to more opportunities. An increase in revenue can create an environment for a greater number of deals overall. According to Gartner, ABM programs show a 70% increase in the number of opportunities created.

ABM Demands Content

The magic is in the marketing strategy. Marketers are reimagining how they can create experiences to delight customers while balancing scale.

  1. ABM is breathing new life into content. ABM’s impact is so measurable that 95% of the nearly 200 B2B CMOs identified “better tailoring of content” as a top priority for their teams.
  2. Creators are in demand. Developing campaign assets designed to be easily customized and scale is one of the top four challenges organizations face in ABM programs.
  3. Teams are learning new skills. Managers are investing in their team’s skill sets to help, with 49% saying content creation and tailoring is a priority, and involving 40% of their marketing teams in ABM efforts.
  4. Marketing automation needs to be a part of the plan. Digital is easing the content pain as well, with 71% of ABM marketers using Marketing Automation to support ABM and with 41% using personalized webpages.
  5. The budget for ABM is growing. Five years ago, companies practicing ABM dedicated 15% of their marketing budgets to ABM. Today, that percentage has nearly doubled to 28%.
  6. ABM results improve with age. Eighty percent of marketers doing ABM for three years or more reported significantly higher ROI, compared to 45% of marketers less than three years in.

ABM’s Next Evolution

ABM results don’t stop when the deal closes. Often, the customer experience is even more critical.

  1. Moving ABM to ABE works. Targeted ABM experiences are leaving great impressions, with 67% of marketers saying ABM accounts have greater customer success than other accounts.
  2. ABE means better retention and expansion. Success with ABE has led 84% of ABMer’s to believe that ABM provides significant benefits for retaining and expanding current client relationships.
  3. ABE marketers are playing catch-up. To capture retention now, 61% of ABM marketers are focusing their efforts on existing clients. Only 39% are focusing on new accounts.
  4. ABM also drives up customer advocacy. Sixty-six percent of marketers say ABM accounts are more likely to provide positive references and advocate than other accounts.
  5. Better advocates provide better research. Strong advocates lead to improved product research and development. Fifty-seven percent of account-based marketers say collaboration with ABM accounts led to the development of valuable new solutions for their companies.
  6. Customer experience centers are growing. Realizing that ABM applies to the complete customer lifecycle, Gartner reports that by 2018, more than half of companies will redirect investments towards customer experience innovations.
  7. ABM MarTech will boom. Overall, projections show the market spend on ABM technologies will grow from $651.9m in 2018 to $1,196.9m by 2023.

While many marketers are still refining the best practices and operational components for ABM, it’s clear that it has a positive impact. But like any movement, its practitioners are starting to ask what it will do next.

Analysts like Ovum and Forrester predict the next chapter of ABM will be a renewed focus on ABE (Account-Based Engagement), providing engaging experiences throughout the customer journey.

Want to learn more about the evolution to Account-Based Engagement? Read Forrester’s Report, “ABM Must Evolve Into Account-Based Engagement.”

#Webinerd of the Week: Jocelyn Robertson

At ON24, we take pride in our community of webinar experts. We call them “webinerds.” They’re the ones who come up with innovative new uses for webinars, develop and design eye-popping landing pages and create such a unified webinar program that you can’t help but wonder how they managed it.

To show you what the ON24 community is all about, and what it’s up to, we’re highlighting some of the top #webinerds in the industry.

This week, we’re featuring Jocelyn Robertson, Webinar/Webcast Producer at Edelman Financial Engines. With more than 10 years of experience in the financial services industry, Jocelyn how important it is to keep customers engaged and interested in content. To help keep clients and prospects engaged, Jocelyn makes expert use of webinars.

We asked Jocelyn a few questions about herself and what she thinks of the ON24 Platform. Here’s what she had to say:

To you, what does it mean to be a webinerd?

To me, being a webinerd means understanding the marketing and lead generation power of webinars and offering them as a solution for everything!

What app or tool can you not live without?

My Outlook and Google calendars. I can’t live without them at work or at home. I also love that I can integrate my ON24 webinars directly into them using Zapier!

When you’re not in the office, you’re…

At home hanging out with my family or binge-watching something on Netflix or Hulu.

What is one of your career highlights? What are you most proud of in your career thus far?

Winning the ON24 Content Re-Generator for a project I worked on that solved a very big need we had for our clients.

What do you love about ON24?

There are a few things I love about ON24! First of all, I love how interactive the audience console is. In a multi-tasking world, keeping your audience engaged in your webinar isn’t easy. The audience console allows your audience to fill the need to multitask, but stay on the console and do it with your content and widgets.

Secondly, they [ON24] are great at constantly making improvements to their platform and staying up on current trends. They are always willing to listen to suggestions from their users and keep that information in mind for updates.

How has the ON24 webinerd community helped you?

I love being able to come to the community and see how others are using ON24. I think it’s a great place to share ideas that can help improve what we are doing with webinars.

How Manufacturing Can Use Digital to Build Relationships

A Deloitte study highlighted that manufacturing frontrunners – defined as organizations that “strongly believe in the business value of adopting new technology for digital transformation and are ready to use the new technologies” – exhibit a distinctive trait: they use the power of the broader ecosystem. They are 2.3 times more likely than stragglers, who are behind on adoption readiness, to seek out ecosystem relationships that create new value for customers.

In order to reap the benefits of their investment in digitization, manufacturing marketers and enablement teams can extend their reach through the new data-driven, engagement model to ensure that information is relayed to every part of the ecosystem instantly. Whenever new product insights are available, any point in the supply chain, product teams, sales, channel partners and clients can access the information and take appropriate action without delay. This shift to the information-based economy enables manufacturers to take collaboration with their partners to a whole new level.

ON24 Tip: Build a digital engagement program to set your distributors and channel partners up for success.

Provide ongoing support by creating a series of educational webinars that cover anything from technical documentation and training to current industry issues and best practices. Your partners (and your bottom line) will thank you.

ON24 Tip: Use webinars to strengthen your brand and establish credibility as a thought leader.

Instead of pitching products, share best practices and insights from subject matter experts in your webinars and use strong, cohesive and recognizable branding. Read our Webinar Console Branding Guide to learn how you can set up a fully branded, customized webinar console.

Roles within the traditional supply chain are also changing because more end users are purchasing directly from manufacturers. Direct-to-end-user models (the equivalent of direct-to-consumer models in the B2C world), which enable companies to manufacture and ship their products directly to buyers without relying on distributors or resellers, are becoming more common.

For example, Chinese electric car start-ups are often selling directly to consumers or attempting to create ecosystems that encourage customer loyalty. Tesla is another automaker trying to bypass car dealers and shift a portion of its sales to online. This move has received mixed reviews, but is inherently a customer-friendly proposition according to Rosemary Shahan, president of the advocacy group Consumers for Auto Reliability and Safety: It gives you more of an opportunity to take control of the action, and you’re not on the dealer’s turf.

Owning a larger part of the customer journey also provides the opportunity to capture more customer data, which can feed back into new go-to-market strategies.

This post is a part series on how the manufacturing industry has adapted to the digital world. To learn more about how the manufacturing sector has changed, check out our report, ON24 Webinar Benchmarks Report: Manufacturing Trends.

Five Great ON24 Events You Can’t Miss in October

It’s October, which means we have a thrilling month ahead of us filled with ghoulish webinar tips, devilishly clever guides and frightfully exciting approaches to scaling your marketing program through integrated digital engagement efforts. And, oh yes, Halloween references.

Curious? Excited for some more webinar treats? Here’s what’s in store for October 2019:

Oct. 2: Webinars + Martech: How Integrated Engagement Drives Value and Scale

Find the prospect of sharing webinar data with your sales team frightening? Have no fear, Alena Larson is here. As the Senior Director of Demand Generation at Optum, Alena knows the power of integration with the ON24 Platform. Tune in on Oct. 2 to learn how you can connect your MAP and CRM systems with ON24 for fast data transfer on Oct. 2 at 11 a.m. PDT (2 p.m. EDT).

Oct. 8: How Should B2B Marketers Approach Optimization?

Afraid of how you approach optimization? Leery of landing page layout? Well, we have the webinar for you. Join us on Oct. 8 at 3 p.m. BST (4 p.m. CEST) for a frank talk about how marketers can drive a little bit more from their efforts with the right kind of optimization. Learn more here.

Oct. 9: 7 Secrets to Avoid A Boring Webinar

It’s the scariest thing imaginable for digital marketers: boring webinars! Fortunately, it’s easy to add some spice to your events to keep your audience on their toes. What’s in store? Tips for audience interactivity, formats that drive action and interest, gamification methods that make everyone a winner and more. Tune in on Oct. 9 at 11 a.m. PDT (2 p.m. EDT) to learn how it’s done!

Oct. 10: Securly’s Guide to Scaling Customer Succes Through Digital Engagement

It’s time for a fall class in driving engagement. Who’s teaching? Why, Securly’s Will Patterson, Customer Success Engineer. Tune in on Oct. 10 to learn how webinars helped Will to scale his customer education and outreach and craft an educational summer series. It all goes down at 11 a.m. PDT (2 p.m. EDT). Register here to learn how it’s done.

Oct. 17: How To Make Events and Webinars Central to Your Demand Gen Strategy

Demand gen leaders are under a lot of pressure. Treat them to some great demand generation tips with this Oct. 17 webinar. What’s in store? Well, just a fantastic guide on how you can seamlessly make live events and webinars a central part of any go-to-market approach. It’s a crash course on real omnichannel campaigns. Tune in on Oct. 17 at 11 a.m. PDT (2 p.m. EDT) to learn more.

Jack’s Hacks: 5 Tips for Driving Engagement During Your Webinars

When it comes to digital marketing, we’re often looking to drive engagement with audiences. Fortunately, webinars are the most effective way to drive engagement with your audience over digital channels.

But simply running a webinar isn’t enough to drive engagement. Your audience has to interact with you and to encourage that interaction you need to make use of the engagement tools made available to you. Polls, surveys, chat rooms, downloadable resources are all valuable tools to get your audience to interact with your content.

Knowing how to use them is critical to webinar engagement and success. Here are five tips and tricks you can use to ensure you get the most engagement possible.

Webinar Q/A

The Q/A widget is the bread and butter of your webinar engagement. It allows your audience to talk with you directly and even to influence the flow/content of the webinar. The best way to start driving Q/A is to start asking, and answering, questions early and often. Encourage your audience to submit their questions and share stories from the get-go. Often you will find that when you read what people submit, it encourages more attendees to chime in. Before you know it, everyone will be participating.

To help run the Q/A it is very helpful to have a non-presenter logged into the Q/A roll during the event. I suggest creating folders that this person can organize submissions into to make things easier for the presenter(s). They can also answer questions that the presenter(s) isn’t able to get to.

webinar Polls

Similar to Q/A, polls allow the audience to share their own thoughts with the presenter in real-time. We like to include a poll very early in each webinar to help set the tone and get people used to interacting. The live results are a fun way to show the audience how their peers feel about a given topic.

Use Video in webinars 

You audience wants to see your smiling face. Liven things up by moving away from just audio with slides. Your audience is less likely to zone out if they can see you on camera.

Don’t let video scare you. You don’t need any fancy equipment. Fifty-one percent of video presentations are done using a webcam.

Have Fun With It

I am firm a firm believer that if you are having, fun others will have fun too. Try new things, make jokes, and think outside of the box.

Don’t Stop at the End of the Webinar

The engagement doesn’t need to end just because the webinar has! Offer your viewers more ways to engage. You can promote other events via resources, images and especially the CTA widget. Don’t let your webinar be a dead end.

Don’t forget to check out “7 Secrets to Avoid a Boring Webinar” on October 9th for tips on livening up your webinars!

Three Tips For Localizing Content Anywhere on the Globe

Over the past year I’ve been hitting the road with ON24’s Webinar World crew, traveling to and from San Francisco, Sydney, Singapore and, now, London. All of these Webinar World events have had a few things in common. For one, each stop has featured great global cuisine. For another, and somewhat related to the first point, each stop has been incredibly accommodating to global travelers.

And that accommodating nature reflects what this Webinar World Tour is all about. The world is now a place where anyone can travel nearly anywhere and many businesses are accommodating global audiences. In the B2B world, a global focus means meeting the needs of buyers across channels in many different languages.

On my various trips I am often asked, “I have to get some content translated, do you know any translation service companies I can use?” Or “I have video content, do you know where I can get a transcription?” Need to send gifts to customers in 10 counties? What about corporate gifting services? Generally speaking, I do have answers for all of these questions, but what strikes me is the tactical nature of the question.

Michael Meinhardt is the CEO of Cloudwords and will be attending Webinar World London, taking place on Oct. 1. To learn more about Webinar World London, click here.

There are more than 30,000 translation agencies to choose from. Many of them will do transcription and Amazon.com is a good option for sending gifts to your customers and partners — although a new company, Sendoso, can help you get those personalized gifts out globally as well.

However, more recently, the line of questioning has changed from tactical to, in my mind, strategic. These strategic questions, “I need more pipeline in Germany,” or, “I need to grow revenue in Japan,” or, “I need to improve the split of my revenue from 80/20 home country to international to a 50/50 revenue split in the next five years.” How can I get there? What resources do I need? How should I align my go-to-market teams internally? What investment should I make?

I love these questions.

My first piece of guidance is always the same: Always start with the end result — what are you trying to achieve? More new customer meetings? More pipeline? More revenue? How much? There are plenty of services companies, and technology, that can help you get “there,” but you have to first know where “there” is. If you don’t know where you are going, then how do you expect to get there?

Going global doesn’t happen overnight – it takes a measurable and focused process

Translating your website, email campaign or an amazing new video isn’t going to get you that new set of customers, or even impress your current customers. The best companies in the world have realized that creating engaging global content is a series of micro-processes that often include a massive web of coordinated teams, both internally and externally. Once your company appreciates this fact, then you can begin to chart the course for the introduction of your company globally.

Salesforce automation, marketing automation and localization automation

I would guess that your sales team has a set of processes to identify opportunities and perhaps they even use some level of CRM to help them automate and capture this sales process. Further, some companies automate their marketing function, enabling them to create ever more engaging emails, landing pages and help them target ideal customer profiles. Well, if your sales and marketing teams leverage automation technologies, and you are thinking about the next step in your global content processes, localization automation can help you improve the speed of multilingual content production.

Localization is really just another global business process, albeit an insanely manual process historically for even the most global enterprises. Most companies who have tried to improve their processes have relied on massive spreadsheets, confusing email strings and content repositories that lack version control. Engaging with your global customers is extremely critical, so an investment in localization automation technology is imperative, just like salesforce automation and marketing automation.

Consider the global customer experience

Imagine a customer visits your website, do they see their native language? If they do, how much of the content has been translated? If they click on a link to a marketing asset or on-demand webinar, do they see that asset in their native language, or is it simply in English?

I can’t stress enough how important it is for visitors to have a consistent experience from the first time they visit your website, your booth at a conference or even when they engage with your frontline organization. If you aren’t willing to invest appropriately, then it becomes very obvious to your future potential customers. I would simply recommend making sure the content available to your global customers is consistent with “what” you are selling in that region. Doing so provides these potential clients with the sense that your organization truly cares about them and their culture. This is, in essence, true localization.

Lastly, the journey to becoming a truly global organization is just that — a journey. It doesn’t happen overnight and there will be setbacks, but if you start with “why” you are entering a new market, the true reason for localizing global content and understand how you are going to measure your success, then you are already 50% there!

Feature Friday: Content Insights

In 1996, Microsoft founder Bill Gates wrote “Content is King,” and that phrase continues to reign 23 years later (see what I did there?). In the decades since “content is king” has become a mantra for marketers—because content is the essential element of digital marketing strategies, prospect self-education and sales engagement.

Having a strategy with content at the forefront is essential and critical for reaching audiences. With half of B2B buyers now relying even more on content than before to make their purchase decisions, 95% of B2B CMOs consider “better tailoring of content” a top priority. And a robust strategy isn’t just about simply producing content, but also about ensuring the most pertinent and relevant content is provided to target audiences.

The ON24 Platform enables Content Insights that provide marketers with an understanding of how each piece of content is performing, how their audience is engaging with that content and further informs them of the right content for their audiences. Wherever that content is hosted, such as in your Engagement Hub or a Target experience, key metrics are captured so users  can choose the right content for each audience and digital content experience that they build. Content Insights’ actionable data includes:

  • Total content views
  • Unique viewers
  • Average viewing time
  • Ratings and Comments
  • Top accounts that viewed the content
  • Audience comments
  • And more!

Equipped with this level of robust data, marketers can start to optimize their campaigns and select the best content for specific audiences, personas or accounts. The delivery of tailored and customized content experiences effectively increases engagement, content consumption and accelerates buyer journeys.

Content Insights can easily be accessed across ON24 products and tools including Engagement Hub, Target and the Media Manager.

If you’d like to learn more about ON24 Intelligence and Content Insights, please contact us. If you’re an ON24 customer, learn more about Content Insights in the Knowledge Center.

Meet the #Webinerd: Julia Riess

At ON24, we take pride in our community of webinar experts. They plan programs, design educational resources and implement new methods that build genuine human connections online. We call them “webinerds” and we like to pay homage to them by highlighting exceptional webinerds every so often.

This week, we’re featuring Julia Riess, Technical Producer at The Institute of Internal Auditors, Inc. At IIA, Julia is responsible for developing webinars that keep professional auditors on top of their game. These topics can include education, research and technical guidance. The IIA also produces webinars that keeps member auditors certified.

To get a better understanding how Julia makes the most out of her webinerd life, we asked her a few questions. Here’s what she had to say:

Q: To you, what does it mean to be a webinerd?

Embracing my nerdy self by incorporating my nerd-dom in my work life.

Q: What app or tool can you not live without?

Console builder makes my job SOOOO much easier. 🙂

Q: When you’re not in the office, you’re…

Either hunting on PS4, watching a movie (preferably horror or sci-fi), or at the beach.

Q: What is one of your career highlights? What are you most proud of in your career thus far?

Prior to me getting promoted as technical producer, I used to work in Customer Service at our company. Back in 2011, I won the DIAMOND award for my Customer Service skills from ICSA (International Customer Service Association). I was selected from about 25 other nominees to represent Central Florida. They posted my picture on a billboard on International Drive in Orlando for 30 days.

Q: What do you love about ON24?

User friendliness, resources and tech support are top notch. I also love the free information webinars and the webinerd community.

How has the ON24 webinerd community helped you?

I’ve learned some helpful best practices and generated ideas to improve our processes with respect to webinar creation and execution.