Virtual Marketing Environments
Marketing organizations today face a growing number of challenges in their efforts to reach and engage audiences globally. Improving lead quality and generating measurable results are common concerns. ON24 virtual environments are designed for marketers seeking an engaging, interactive, and cost-effective solution to demand generation and lead nurturing program challenges.
ON24 provides an interactive virtual environment that serves as a dynamic online destination to showcase your content and engage your audience. ON24 hosts live and on-demand webcasts, collateral, documentation, and other media in a 3D virtual environment with integrated registration and reporting tools to capture and qualify new leads.
ON24 globalization services are a unique and practical solution to translate webcasts and virtual events and make them available for use in your offices around the world — solutions that are easy to implement, cost effective, and user-friendly.
Live and on-demand presentations
Host live and on-demand webinars and videos in the virtual theater. Invite your prospects into the virtual campaign center to learn about your latest products and solutions. ON24 webinars provide high-quality interactive presentations that engage your audience and help you qualify leads.
Invite visitors back to discuss important topics with subject matter experts and presenters. The ON24 virtual environments include social networking tools you can use to engage your visitors and set up programs to bring them back for repeat visits and further nurturing through your pipeline.
Drive visitors back to your content
ON24 virtual environments provide many tools to engage your audience and bring visitors back for more. Use prize giveaways to give viewers a reason to come back, and collect feedback with surveys so you can continue to improve the effectiveness of your content.
Content management tools
The ON24 makes it easy to publish, organize, and keep track of all content related to your marketing campaigns. In addition to rich media webcasts, you can add datasheets, case studies, press releases, product demos, and links to anywhere on the web. Reports tell you what content is most popular and exactly which visitors are accessing each item.
Reporting and analytics
Detailed reporting dashboards and real-time monitoring of your environment give you the data you need to measure the performance of your presentations and content. Advanced report customization and filtering helps you qualify the best leads.
Unlike traditional content portals, ON24 virtual environments are easy to navigate. A video greeter from your company will welcome visitors and instruct them on where to find specific content. The greeter can also point out anything that is new or important.
ON24’s expertise in mobile and wireless technologies helps companies draw even larger audiences to their virtual events. ON24 supports the latest mobile and tablet platforms, including Apple’s iOS and Android devices.
- Significantly reduce or eliminate travel and related in-person meeting costs
- Extend your reach to a larger, wider range of audiences through online collaboration
- Decrease the time to market with new products and services
- Increase brand awareness and drive demand for new and existing products
- Provide one intuitive and interactive location for all training, communication, and sales tools
- Easily publish and maintain your content
- Measure the performance of your marketing campaigns with detailed reporting and analytics