In almost every industry, there are far too many trade shows and events for buyers to attend. Further, buyers, partners, and even customers are less likely to travel to a physical event, as it is expensive and requires a lot of time away from the office. But now you can hold your own large-scale trade shows and events, and your audience won’t even have to leave their desk.
ON24 virtual trade shows provide a combination of an engaging environment, interactive features, and social networking so you can take training, communications, and marketing to the next level.
Fully customizable environments
Using ON24’s library of theme templates and custom designs, it’s easy to build interactive and engaging 3D environments. You can even use photographs or sketches of physical venues to create custom locations. Popular locations typically include dynamic “hotspots,” video greetings, live webcasts, social networking, and much more.
Online registration and reporting
With its complete registration system and ability to track attendee behavior, ON24 delivers robust reporting and analytics. Once the virtual event starts, ON24’s reporting engine captures details on performance and attendee activity, and delivers real-time online reports for both virtual trade show and virtual event producers and exhibitors.
Live user conferences and events are only successful when a lot of people attend them — but sometimes you can’t get the live attendance you need. ON24 lets you create virtual or hybrid live/virtual events that dramatically increase the number of potential attendees and extend the life of presentations and content, while lowering your overall cost per lead.
Interactive virtual experiences
ON24 not only increases the reach of your event, but also the level of engagement with your customers. The ON24 platform integrates applications to support live chat, real-time polling and surveys, social media, v-card exchange, and collaboration tools to create a fully interactive virtual experience.
Virtual expo centers
With ON24, your online virtual events and trade shows can include interactive expo centers where sponsors can engage with customers and prospects in virtual booths. These virtual trade floors add value to your virtual events for both you and your partners.
With ON24 (and our third-party developers), you can create application-specific widgets — including social networking, training, and enterprise communications — and seamlessly integrate them into your virtual events. Viewers can more easily consume content, network with their peers, and share their virtual experience with others. ON24 allows extensive visual customizations and provides flexible functionality, all within a single technology.
Integrated social networking
ON24 provides a suite of interactive networking tools, including group and individual chat, scheduled discussions, message boards, business card exchanges, message centers, and standard social media such as Twitter, Facebook, and LinkedIn. These tools make it easy for attendees to connect with sponsors, colleagues, and other attendees. This level of interaction strengthens relationships and creates a more immersive and engaging virtual experience.
Analytics and lead scoring
While live events capture general attendance information, ON24 virtual events allow you to collect much more granular information about the behavior of your virtual attendees. Key analytics such as presentations viewed, viewing length, content downloaded, and responses to polls and surveys create a detailed customer profile for more effective lead scoring.