Marketing webinars are the most important tool for marketers to drive demand and generate new leads. As customers and prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. ON24 webcasting optimizes marketing programs and campaigns by increasing lead values and accelerating prospects through the buying cycle—from lead to revenue. The effectiveness of ON24 webinars spans the entire sales and marketing process, from driving awareness to lead generation and lead nurturing and cross-selling and upselling.
The benefits of ON24 marketing webinars include:
- Single-click access
- Branded webinar registration & console
- Engaging viewer experience
- Maximum webcast reach
- Sales-ready leads
- Enhanced lead qualification and nurturing
With ON24, attendees can view webinars anywhere, anytime, on any device. ON24 webinars do not require software downloads, plug-ins, or mobile apps. ON24 removes all of the access barriers that are typically required by standard meeting tools. ON24 makes it easy for audiences to attend webinars at their convenience, increasing live and on-demand viewing and attendance conversion.
Branded Webinar Registration & Console
ON24 marketing webinars allow you to deliver a superior webinar experience by featuring your corporate branding and messaging. With a few clicks, you can design, configure and brand your webinar console and registration page. And with over thirty widget options, your ON24 webinar console can offer an interactive viewer experience that will engage your audience and dramatically improve your return-on-investment.
Engaging Viewer Experience
ON24 marketing webinars provide a more engaging, interactive experience by allowing attendees to “personalize” their user interface. They can open and close information panels, ask questions, access social media, view complementary resources, network with other participants, and much more. This increased level of engagement results in increased content retention and higher-quality leads.
Maximum Webcast Reach
ON24’s Webcast Elite Portal enables you to create a custom location to organize, categorize and promote your webcasts. You can easily customize the portal’s appearance as well as dynamically control your content with single-click publishing. The Webcast Elite Portal provides the perfect solution for extending your webcast reach, generating new leads, and increasing the ROI of your webinar programs.
Sales Ready Leads
The ON24 platform provides the most comprehensive webinar analytics available in the industry. Your marketing team will be able to identify sales-ready leads, not simply webinar registrants. ON24 analytics empower you with real-time graphical dashboards and drill-down tools to prove your ROI, get leads to sales, and impact revenue. You can also use these metrics to benchmark your webinar performance and evaluate webcast trends.
Enhanced Lead Qualification & Nurturing
While the ON24 webinar analytics are incredibly valuable in and of themselves, they become significantly more valuable when incorporated into your lead scoring and nurturing process. With ON24 data integration, Webcast Elite viewer activity metrics can be delivered to leading CRM and marketing automation platforms, including Salesforce, Microsoft CRM, NetSuite, Eloqua, Marketo, Silverpop, Exact Target, and HubSpot.