Increased global competition, shrinking sales forces, and decreased budgets are driving physician audiences to the Internet with greater frequency, where information is readily available. Such forces are making it increasingly difficult for life science companies to engage physician and healthcare provider (HCP) audiences using traditional multi-channel marketing efforts: dinner meetings, symposia and other target-audience events. Life sciences companies must adapt their communications methods to reach, educate and engage their audiences if they want to secure and increase their brand’s mind share.
Accessible to larger audiences
Webcasting and virtual event technologies from ON24 can enhance your sales force’s interactions with physicians and HCPs and make your events accessible to larger target audiences. Deliver high-quality and fully branded product and marketing content live and on-demand. Expand your reach and increase brand mind share to audiences around the world who can access your information and events on their own time, from their desktop, laptop or a variety of mobile and tablet devices.
ON24 webcasting and virtual events solutions allow you to match your information
distribution to the preferred learning styles of your key target audiences; delivering
information quickly and cost-effectively, while achieving a greater return on investment.
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ON24 webcasts increase the reach of your events, messaging and branding while significantly lowering the cost per participant for:
- Dinner Meetings
- Lunch and Learns
- KOL/Speaker Training
- Electronic Detailing (eDetailing)
- New Product Announcements, New Indications
- Symposia, congresses, Advisory Boards and other meetings and forums
ON24 webcasts make it easy and cost effective to unite employees in the field and in regions around the world to execute large-scale internal events, including:
- CEO Addresses • Sales Training
- Town Hall Meetings • Sales Kickoffs
- Executive Briefings • New Product Launches/Announcements
- All-Hands Meetings • Career Fairs
- Departmental Meetings • Benefits Updates
- New Hire Training • Clinical Investigations