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Upcoming Webcasts

The Human Touch of Lead Nurturing/Marketing Automation
Guest Speaker:
Mark Sneider, Founder & President, LeadArchitects

Thursday, May 15, 2008
11am PT | 2pm ET | 19 GMT

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Top Tips Of B2B Lead Management
Guest Speaker:
Jon Miller, VP Marketing, Marketo

Tuesday, May 20, 2008
11am PT | 2pm ET | 19 GMT

Register for Webcast

 

Archived Webcasts

April 30, 2008
5 Critical Steps To Build a Solid Pipeline
Guest Speaker:
Mark Sneider, Founder & President, LeadArchitects

April 23, 2008
The final webcast in the series, "The One Piece Of Advice You Can't Generate Leads Without"
If You Can't Measure It, Don't Do It

Guest Speaker:
Suzanne Lowe, President, Expertise Marketing

April 15, 2008
Getting Sales To Love Your Marketing Leads
Guest Speaker:
Adele Revella, Marketing Consultant, Seminar Leader

March 26, 2008
"The One Piece Of Advice You Can't Generate Leads Without" Webcast Series -
Part 6: Create a Content Strategy for Lead Momentum

Guest Speaker:
Ardath Albee, B2B Marketing Strategist, Marketing Interactions

March 12, 2008
"The One Piece Of Advice You Can't Generate Leads Without" Webcast Series -
Part 5: More Is Not Better If You Don't Know How To Nurture

Guest Speaker:
Brian Carroll, CEO, InTouch

February 27, 2008
"The One Piece Of Advice You Can't Generate Leads Without" Webcast Series -
Part 4: Promising Prospect - Or Dead End? Start By Defining A Lead

Guest Speakers:
Roy Young, President, MarketingProfs
John Coe, President, The Sales & Marketing Institute

February 13, 2008
"The One Piece Of Advice You Can't Generate Leads Without" Webcast Series -
Part 3: Automate Lead Nurturing To Increase Lead Generation Effectiveness

Guest Speaker:
Laura Ramos, VP of Marketing Strategy and Technology, Forrester Research

January 30, 2008
"The One Piece Of Advice You Can't Generate Leads Without" Webcast Series -
Part 2: Trash Talk and Delete Buttons: A Candid Look at Marketing From Your Prospect's Perspective

Guest Speaker:
Jill Konrath, Chief Sales Officer, Author, Speaker & Trainer, Selling To Big Companies

January 16, 2008
"The One Piece Of Advice You Can't Generate Leads Without" Webcast Series -
Part 1: Getting It Done: Executing Your Lead Generation and Marketing Plans

Guest Speaker:
Mike Schultz, Editor of RainToday.com

December 12, 2007
Webcasting -- Beyond the World of Web Conferencing
Leveraging a Multichannel Strategic Approach

Guest Speakers:
Roopam Jain, Principal Analyst, Conferencing & Collaboration, Frost & Sullivan
Naylor Gray, Global Director of Marketing, Frost & Sullivan
Brian Denker, Director, Marketing/Operations, Frost & Sullivan

November 15, 2007
Harvest More Responses After the Campaign
Guest Speakers:
Jason Stewart, Senior Manager of Demand Generation, Demandbase Inc.
Andrew Gaffney, Editor in Chief, Demand Gen Report

August 22, 2007
Part 2: Boosting Sales Using Existing Customer Information
Guest Speaker:
John Trewolla, Principal Consultant, Marketing Analytics Group

August 22, 2007
Achieve a Closed-Loop System for Sales Lead Generation
Guest Speaker:
Brian Carroll, CEO of Intouch

August 2, 2007
Getting Marketing Back to Making Sales
Guest Speaker:
Eric Gagnon, Editorial Director, Business Marketing Institute

July 19, 2007
Building an Inclusive Brand Strategy
Guest Speakers:
Liz Brohan, President of Colman Brohan Davis
John Seibel, VP, Director of Brand Initiatives, Colman Brohan Davis

July 18, 2007
Closed-Loop Approach to Lead Generation & Tracking
Guest Speakers:
Brian Carroll, CEO of InTouch
Naylor Gray, Global Director of Marketing at Frost & Sullivan

July 11, 2007
Wednesday Webcast With Experts Series:
Personal Lead Generation For the Complex Sale

Guest Speaker:
Brian Carroll, CEO of InTouch

June 21, 2007
Marketing To The Customer Lifecycle
Guest Speaker:
Scott Hornstein, President, Hornstein Associates

June 20, 2007
Use Existing Customer Information To Boost Sales With Data-Driven Marketing Tools
Guest Speaker:
John Trewolla, Principal Consultant, Marketing Analytics Group

June 12, 2007
Lead Farming™: The Answer To Filling The Sales-Marketing Gap
Guest Speakers:
Dan McDade, President, PointClear, LLC
Karen Hayward, Executive VP, & Chief Sales & Marketing Officer, CenterBeam

June 6, 2007
Wednesday Webcast With Experts Series:
A Multimodal Approach to Lead Nurturing for Complex Sales

Guest Speaker:
Brian Carroll, CEO of InTouch

May 23, 2007
Pinpoint Marketing: A Laser Focus on B2B Customers
Guest Speaker:
Liz Brohan, President, Colman Brohan Davis

May 2, 2007
Lead Generation for the Complex Sale: Keeping Your Pipeline Full of Qualified Leads
Guest Speaker:
Brian Carroll, CEO of InTouch

April 18, 2007
Extreme Lead Qualifying: The Key To Greater Sales
Guest Speaker:
Jeff Thull, CEO and President of Prime Resource Group

April 4, 2007
Eight Critical Success Factors for Developing High Volume, High Quality Lead Generation Programs
Guest Speaker:
Brian Carroll, CEO of InTouch

April 3, 2007
Strategies for Getting More from Your Online Marketing Initiatives
Guest Speaker:
Matt Roche, CEO of Offermatica

March 15, 2007
Matching the Right Technology & Service to Your B2B Lead Development Goal
Guest Speaker:
Gary Morris, CEO of Marketing Advocate

March 14, 2007
An Innovative Approach to Bridging the Sales and Marketing Divide
Guest Speakers:
Jeff Pedowitz, Director, Professional Services, Eloqua, Inc.
Steve Gershik, Director of Marketing Innovation, Eloqua, Inc.
Sponsored by: American Marketing Association

March 7, 2007
How to Precisely Define a "Lead" Before Marketing Begins
Guest Speaker:
Brian Carroll, CEO of InTouch

March 6, 2007
Lead Generation: A Dying or Thriving Business
Guest Speaker:
Laura Lake, Director of Strategy for ClickSpeed Marketing

February 28, 2007
Driving Marketing Efficiency: Delivering on the Marketing Plan
Guest Speakers:
Jeff Chamberlin, Director, Product Marketing, Aprimo, Inc.
Bridget Terry, WW Marketing Operations Manager, Tibco Software

February 27, 2007
From Prospect to Paycheck: Linking Lead Generation to Sales Productivity and Performance
Guest Speakers:
Robert Conlin, Chief Marketing Officer at Centive
Denis Pombriant, Managing Principle at Beagle Research Group

February 20, 2007
Having Your Cake in Demand Generation: Strategies for Lowering Lead Costs and Improving Conversions
Guest Speakers:
Lee Marc Stein, President, Lee Marc Stein Ltd.
Jay Bower, President, Cross Bow Group

February 7, 2007
Marketing Resource Management (MRM) - The Myths & Realities
Guest Speakers:
Bill McInerny, Co-Founder & President, Marketing Central
Anna Carbonara, Moderator, American Marketing Association
Sponsored by: American Marketing Association

More Archived Webcasts - 2006

December 13, 2006
Improving Your Webcasting Presentation Skills
Guest Speaker: Ken Molay, President, Webinar Success

December 7, 2006
Webinars Lead the Way: Maximizing Lead Generation
Audrey Gray, Senior Editor at the Consumer Technology Publishing Group
David Fields, Managing Director, Meridian Consulting Group
Donald Mazella, COO and Publisher of Information Strategies

October 25, 2006
MMA's Medical Marketer of the Year: What is it and How to Get Involved
Christina M. Pangratz, Associate Director for Strategic Alliances and Business Development, Nektar Therapeutics
Holley Malia, Director of Global Brand Management, INAMED

October 19, 2006
Expand Your Brand: Webinars for Publishers
Noelle Skodzinski, Editor and Chief, Book Business and Publishing Executive magazines

October 10, 2006
Marketing Performance Management: Making More of Your Marketing Budget
Peter Pries, CEO of Upside Relationship Marketing GmbH
Jens Helmerding, Head of Brand Strategy and Monitoring, T-Systems International

September 20, 2006
Dialoging for Dollars: Effective Sales & Marketing Communication
Spyro Kourtis, President/CEO, The Hacker Group

September 13, 2006
Secure the Trust in Your Brand
Moderator: Alan Scott, CMO, Factiva
Marlene Williamson, VP of Americas Marketing, Symantec Corporation
Greg Thomas, Director of Research Programs, Emory University
James Lee, CMO, ChoicePoint Inc.
Jeff Resnick, Exec VP and Managing Director, Opinion Research Corporation

August 17, 2006
A Guide to Integrated Marketing
Denise Zimmerman, President & Chief Strategy Officer of NetPlus Marketing

August 8, 2006
Inform to Reform: How to Use Multi-Media to Impact Care
Ken Nochimson, JD, President, Advise & Consent, Inc. and faculty member, Temple University School of Pharmacy

July 20, 2006
Strategies for Distributing Your Online Content: Why, Where and How
Jeff Ramminger, EVP, Products, Technology and Marketing, KnowledgeStorm

July 18, 2006
Improving B2B Conversion Rates with Advanced Lead Scoring Methodologies
Russell Kern, Founder and CEO of The Kern Organization

July 11, 2006
Joined-up Marketing - A Better Approach to Lead Management
Tony Reilly, Head of Communications, DELL Services, EMEA
Andrew Miller, Director, MWM Europe

June 27, 2006
Making the Most of Your Online Marketing Budget: Insight into Using Rich Media
Lydia Estrada, Vice President of Media Services, Ignited Mind

June 22, 2006
ROI: 7 Steps to Making it Work for Your Organization
Rick Sklarin and Dylan Charles, Crimson Consulting

June 21, 2006
Better Leads: Optimizing Cultivation and Retention Strategies
Bill Babcock, CEO of Babcock & Jenkins

June 14, 2006
Accelerate How You Differentiate -- The Alert Enterprise Audit
Moderator: J.P. Donlon, Editor-in-chief of Chief Executive Magazine
David Mitchell, President and CEO of webMethods
Barry Libenson, Vice President and CIO of Ingersoll-Rand Company
Dave Murray, Executive VP and Principal of GlobalFluency

June 13, 2006
Bridging the Sales & Marketing Divide: Strategies for Improving Collaboration
Eran Livneh, President of MarketCapture
Gil Rapaport, EVP of Marketing & Strategy for XOsoft

May 30, 2006
Does Email Length Matter? How to Increase the Effectiveness of Your Campaigns
Simms Jenkins, Founder and Principal of BrightWave Marketing

May 25, 2006
Webcasts with Impact: Putting the Pieces Together to Generate a High ROI
Chris Böttger, Vice President & General Manager, IntelliNet MCS

May 24, 2006
Five Common Lead Scoring Mistakes: Sifting through the Clutter
Bill Babcock, CEO of Babcock & Jenkins

May 23, 2006
Best Practices in Solution Selling: Driving Scale and ROI
Allan Adler and Dylan Charles, Crimson Consulting Group

May 18, 2006
Doing More With Less: 5 Critical Tactics for Maximizing Effectiveness in B2B Marketing
Thor Johnson, SVP Marketing, Eloqua

May 17, 2006
Energize Your Marketing Efforts with Video Webcasting
Ira M. Weinstein, Partner, Wainhouse Research

May 16, 2006
Emerging Media: What is it and How is it Being Measured?
Elizabeth Ross, General Manager, Tribal DDB San Francsico

April 27, 2006
Federal Trade Commision Do Not Call Awareness Campaign: A Case Study
Len Johnson, President and CEO of JDG Communications

April 26, 2006
Select & Connect: Strategies for Targeted Acquisition and Retention
Moderator: Christopher Kenton, SVP, CMO Council
Tarkan Maner, SVP of Worldwide Sales and Marketing, Wyse Technologies
Ellis Booker, Editor, BtoB Magazine
Stephanie Porter, Director of Customer Programs, Amdocs
Werner Mansfeld, President, NetLine Corporation

April 19, 2006
Future Marketing Trends: How to Reach the Right Audience
Norm Johnston, Managing Director for Modem Media Europe

April 19, 2006
Making Your Webinars More Effective: Strategies for Improving Bottom Line Results
Ken Molay, President of Webinar Success

April 11, 2006
Fix Your Broken Campaigns Fast!
Russell Kern, Founder and CEO of The Kern Organization

March 30, 2006
Enhance Your Outreach Programs with Multimedia and Online Video
Tom Masotto, Vice President, ON24, Inc.

March 28, 2006
Putting the Steam Back into Your Marketing Programs: Getting Your Message Across with Video
Ira M. Weinstein, Industry Analyst with Wainhouse Research

March 23, 2006
Making Your Marketing Programs Sparkle with Rich Media and Video
Dorian Sweet, Executive Creative Director, Tribal DDB

March 16, 2006
Train Healthcare Professionals at their Desktops: Using Rich Media to Reduce Costs
Andrew Fritts, Director of Life Sciences, ON24, Inc.
Regina S. Eustaquio, Director of Client Services, Intramed Educational Group, Sudler & Hennessey

March 15, 2006
Lead Generation Repeatability & Predictability: No Longer a Lofty Idea
Thor Johnson, Senior Vice President of Marketing for Eloqua

February 22, 2006
The Ten Best Interactive Marketing Practices for 2006
Mike Yapp, Executive Vice President, National Creative Director Carat Fusion

February 16, 2006
How to Utilize Rich Media in 2006: Trends that Will Increase Brand Awareness
Gal Trifon, President & CEO of Eyeblaster, Inc

February 9, 2006
Sifting Through the Clutter: Accelerating the Sales Process with Lead Scoring

February 8, 2006
What Works in B-to-B Marketing: 9 Strategies for Increasing Response Rates
Ruth Stevens, President, eMarketing Strategy

January 31, 2006
Choosing the Right Webcasting Platform: How to Avoid Costly Mistakes
Ira Weinstein, Industry Analyst, Wainhouse Research
Chuck Brotman, Senior Sales Engineer, ON24, Inc.

January 26, 2006
How Webcasting Increases the Value of Videoconferencing
Tom Masotto, VP of Business Development for ON24
Chuck Brotman, Senior Sales Engineer for ON24

January 26, 2006
Putting the Pieces Together: Best Practices for Generating Higher Quality Leads
Gary Morris, Marketing Advocate

January 25, 2006
How to Choose the Right Carrot: Effective Lead Generation Offers
Howard Sewell, CEO of Connect Direct

January 25, 2006
Maximizing Government Outreach Programs through Webcasting
Bob Keeton, Video Teleconferencing Manager, Virginia Information Technologies Agency

January 24, 2006
Getting Your Clients to Agree to Case Studies: The Ins & Outs of Persuading Clients to Become Evangelists
Kathleen McBride, The Phelon Group

January 17, 2006
Making the Most of Your Marketing Budget: Top 10 Questions & Answers About Webinars
Bob Hanson, Founder - Must-See Webinars

More Archived Webcasts - 2005

December 15, 2005
Lost in Translation: Creating and Delivering Marketing Messages
Tim Riesterer, CMM Group

December 14, 2005
Accelerating Innovation Awareness & Technology Transfer
Tom Masotto, Vice President of Business Development

December 13, 2005
Anatomy of an Email Report: How to Improve Your Email IQ<
Melinda Krueger, President of Krueger Direct/Interactive/p>

October 27, 2005
Stepping Up Your Marketing Mix with Web Seminars
Eran Livneh, president and founder of MarketCapture
Lisa Sterling, marketing manager for Cimatron Technologies

October 25, 2005
Maximizing Government Outreach Programs through Webcast
Bob Keeton, Video Teleconferencing Manager, Virginia Information Technologies Agency

October 20, 2005
Lead-Generation: Transforming All Publishing
Sam Whitmore, Editor of Media Survey

October 18, 2005
5 Top Trends and Dangers in IT Marketing
Anne Holland, President, MarketingSherpa

September 27, 2005
Real Impact: Dove's Real Beauty Campaign
Stacie Bright, Senior Marketing Communications Manager, Unilever
Maureen Shirreff, Creative Director, Ogilvy & Mather
Lisa Sepulveda, EVP and General Manager Consumer Brands, Edelman

September 15, 2005
How Government Organizations Benefit from Webcasting

September 8, 2005
Jump Start Your Channel Marketing Programs with Webcasting

August 30, 2005
10 Tips for Successful Webinars

August 23, 2005
Stepping Up Your Marketing Mix with Webcasts

August 18, 2005
Choosing the Right Webcasting Platform: How to Avoid Costly Mistakes

August 4, 2005
Video Webcasting in the Healthcare Industry: 3 Case Studies

July 28, 2005
Develop a Winning Strategic Marketing Plan

July 14, 2005
Online Speaker Training: Effective Techniques & Technologies

July 12, 2005
Effective Lead Generation: 10 Tips for Improving Your Webinars

June 16, 2005
Introducing ON24's New Virtual Tradeshow Solution

June 14, 2005
Cost-Effective Lead Generation: 10 Tips for Improving Your Webinars

May 26, 2005
Pay-Per-Click, Pay-Per-Call, Pay-Per-Lead, Pay-For-WHAT???
Stephanie Downs, Founder of ConferZone and MarKomm Consulting

Thursday, May 19 2005
Meeting Regulatory Compliance Challenges with Webcasting: Three Case Studies

April 13, 2005
Online Video in the Healthcare Industry

March 29, 2005
Finding New Customers

March 9, 2005
Strategic Uses of Virtual Medical Education

March 3, 2005
Unleashing the Power: Timely, Cost-Effective Analyst Communications Using Webcasting

February 17, 2005
Develop A Winning Strategic Marketing Plan

February 16, 2005
Grading the ROI of Webcasting in the Enterprise

February 2, 2005
Webcasting: The New Revenue Stream

More Archived Webcasts - 2004



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