Extend the Life of Your Physical Conferences
User conferences and sales kickoff events play an important role in training, networking and information sharing. Such face-to-face conferences, however, are significant investments for many companies. And while a large amount of information can be conveyed, the value of the session content typically ends with the conference. The ON24 Event Portal was developed to address this challenge. By creating a searchable online directory, the Event Portal allows captured session content to be used for revenue-generating and cost-saving applications – such as lead generation, sales enablement and partner training. With Event Portal, the value and return-on-investment of your physical event can be dramatically increased.
Extending Physical Event ROI
The ON24 Event Portal can include hundreds of recorded session webcasts that can be watched on computers, laptops, mobile phones and tablets. Content managers can add, organize and manage webcasts at any time to keep the Event Portal content up-to-date.
Viewers can use keyword search to identify a webcast – or section of a webcast – that interests them. The search process looks for keywords in the webcast title, summary, slide content, slide notes and transcript. Clicking on the search results in the slides or transcripts takes the user to the associated section of the webcast.
Common applications for the Event Portal are:
- Sales Enablement
- Partner Training
- Lead Generation
- Company Training
With ON24 Event Portal, event organizers get detailed reporting on user activity and interests. The online reporting system includes summary statistics and details about attendee viewing behavior. These reports also provide metrics on the specific individuals who viewed the portal webcasts.
Online Webcast Directory
ON24’s Event Portal allows captured session content to be used for revenue-generating or cost-saving programs. The Event Portal can include hundreds of recorded online sessions that can be viewed via keyword search, sorted using categories, or simply browsed.
Keyword-Based Content Search
Viewers can use keyword search to identify a webcast – or section of a webcast – that interests them. The search process looks for keywords in the webcast title, summary, slide content, slide notes and transcript. Clicking on the search results in the slides or transcripts takes the user to the associated section of the webcast.
Social Media
The use of social media and SEO to promote the ON24 Event Portal is a key feature. Each page of the Event Portal includes “share” links to a variety of social media websites, including Facebook, Twitter and LinkedIn.
Content Management System
Using the ON24 Event Portal’s self-service content management system, portal content managers can setup, describe, feature and categorize webcasts in the online directory. They can also add, update, edit and delete webcasts and other content on an on-going basis.
Online Portal & Webcast Reporting
The online reporting system includes both Portal and Webcast Reports. The Portal Report provides summary statistics and detailed viewing behavior of attendees that view the Event Portal webcasts. The Webcast Reports provide viewing metrics on the specific individuals who viewed a particular webcast.
Mobile Access
The ON24 Event Portal and its webcast content can be viewed on mobile devices, including Apple and Android phones and tablets. The Event Portal dynamically determines whether or not the user is using a mobile device, and then delivers the appropriate portal content.
ON24 Event Portal provides a number of benefits, including:
- Sales Enablement: Since sales kickoff meetings can be captured and made available throughout the year, product knowledge is more accessible to the sales organization. As a result, the productivity of the sales organization can be dramatically improved.
- Partner Training: Partner’s employees obtain the same product knowledge and on-going support as your direct employees.
- Lead Generation: Conference sessions can be leveraged for demand generation and other marketing programs.
- Corporate Training: Event presentations become a reusable corporate asset. Expert-based knowledge can be archived and reused for many months after the event.
