ON24 Hosts VUE2011 – Largest Virtual User Conference in the Webcasting and Virtual Events Industry


-Emceed by SF Giants Closer Brian Wilson

-Over 4,000 registrants expected

-Attendees from more than 80 countries

-Featuring use cases from across the enterprise

SAN FRANCISCO, Calif.— November 1, 2011— ON24, the global leader in webcasting and virtual event solutions, today announced that the company is hosting VUE2011, its annual virtual events user conference, on Thursday, November 17, 2011, from 8:00 a.m. to 3:00 p.m. Pacific Time. VUE2011 is a unique online venue for marketing, training, corporate communications and events professionals to share insights and best practices.

Keynote speakers for VUE2011 are David Meerman Scott, marketing strategist and best-selling author of “The New Rules of Marketing & PR,” and Sandy Carter, a social media thought leader, author, evangelist and visionary from IBM.

The San Francisco Giants’ pitching ace, larger-than-life personality Brian “The Beard” Wilson, will serve as the VUE’s host, welcoming attendees to a virtual environment featuring a “virtual San Francisco,” home base for both ON24 and the 2010 World Series champion Giants. This engaging 3-D environment, complete with animated cable cars and virtual versions of landmarks such as the Golden Gate Bridge, will illustrate new creative capabilities made possible with virtual event technology, as well as virtual events’ continued mainstream acceptance – underscoring Wilson’s tagline, “Fear the beard, not the technology.”

“By selecting Brian Wilson to host our second annual user conference, we position ON24’s industry-leading virtual events and webcasts as approachable, fun and easy to use. Our solutions are transforming the way businesses communicate globally,” explained ON24 CEO Sharat Sharan. “There is no reason to ‘fear’ the implementation of virtual communication technology.”

VUE2011 will focus on driving demand, growth and more effective virtual communication via three content tracks:

  • “Virtual Events & Webcasting 101,” basic information to meet the needs of beginners and to help everyone improve virtual event ROI
  • “Marketing Applications,” about using webcasting and virtual events as tools to drive demand generation and reach customers and prospects
  • “Training & Communication Applications,” focusing on leveraging virtual events and webcasts for employee training and corporate communications

Presenters from ON24 clients such as Microsoft, IBM, CA Technologies, Deloitte, Cisco, PricewaterhouseCoopers and Sodexo will demonstrate how webcasting and virtual events enhance the effectiveness of enterprise communications programs, discuss real-world implementation of virtual events and share learnings, such as how to accelerate program ROI and increase reach by integrating social media and providing mobile access to content.

“We’re excited about VUE2011 and its growing reputation as the must-attend event for corporate marketers, communicators and trainers, especially as virtual events enter the mainstream,” commented Denise Persson, CMO of ON24. “There is a significant need in the marketplace for information and recommendations for best practices and for maximizing the success and ROI of virtual events in marketing and communications programs.

“As the global industry leader in online events, ON24 is uniquely positioned to bring together and educate the professional community in the burgeoning virtual events industry. VUE’s all-star lineup of visionaries and industry experts will show attendees how virtual events and webcasts can be powerful, cost-effective tools for marketing, lead generation, brand awareness and corporate communications,” Persson concluded.

More about the VUE

The VUE Virtual Events User Experience was first hosted by ON24 in 2010. The inaugural event was “emceed” by social media pioneer and rap icon MC Hammer and was the largest-ever online gathering of virtual event professionals. Content for VUE2011 is applicable for professionals in a variety of fields, including marketing, corporate communications, public relations, sales and training/development. Register for the complimentary event (#VUE2011) here: http://bit.ly/tgcXuS

About ON24, Inc.

The recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources or audience downloads are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from partner expos, user conferences and trade shows to training and company town hall meetings. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.