King Fish to resell ON24 webcasting solutions and provide project management and professional services for ON24 clients

San Francisco, CA and Salem, MA – April 16, 2007 – ON24, Inc., the global leader in webcasting and rich media marketing solutions, and King Fish Media, the leading private media marketing solutions company, are announcing a strategic partnership. King Fish will become an authorized value added reseller for ON24, and ON24 will contract with King Fish to provide project management and professional services for its clients.

This agreement will enable King Fish Media to provide its private media clients with a media rich, scalable and reliable technology platform for producing and implementing interactive webcasts. In addition, King Fish will provide ON24 with a variety of professional services and project management services to support clients of ON24.

"We are very excited about our partnership with ON24. We will be able to provide our clients with a webcasting platform from the undisputed leader in the category, while at the same time delivering our webcast services to ON24 and its expanding client list," said Cameron Brown, President of King Fish Media. "For the past 4 years we have provided project management to several technology and publishing clients, producing an average of 200 webcasts per year. We are looking forward to providing these services to ON24 and its client base"

"As part of our commitment to provide the best webcasting solutions and services available in the industry, we continually explore partnerships that will benefit our growing clientele," elaborated Sharat Sharan, President and CEO of ON24 Inc. "Entering into this partnership with King Fish provides our customers another level of expertise and consultative insight for truly successful webcasts."

King Fish will resell the ON24 Webcast Center, a reliable and scalable web-based platform to quickly schedule, rehearse, produce and deliver interactive audio or video webcasts to audiences of hundreds or thousands. ON24 Webcast Center incorporates ON24's real-time reporting capability to analyze and measure the impact of webcasts. ON24 will contract with King Fish Media for project management, marketing consultation, and multi platform extensions of webcasts such as podcasts and white papers.

About King Fish Media
King Fish Media™ is the leading Private Media™ marketing solutions company delivering custom programs designed to spur relationship marketing, customer retention, and qualified lead development through its award-winning, design-rich Private Media solutions which can range from award winning custom media (print and interactive), web casts, face-to-face events and research.

Founded in 2001, King Fish has a proven track record for creating innovative custom marketing solutions for a diverse base of clients, spanning a variety of industries - both business to business and business to consumer. Visit www.kingfishmedia.com to view samples of electronic and print work executed for Albertsons, ATG, Bank of America, Cendant, CMP Technology, Compass Bank, Garlinghouse, New England Core Blood Bank, Nuance, PC Connection, SCORE, SunTrust, and Verizon, along with many others.

As media and marketing best practices evolve, King Fish leads the way with their customized marketing strategies, creative media platforms and award-winning customer publications and services. Recent awards include Fastest Growing Company by the Boston Business Journal, CPC Gold Pearl Award, the Society of Illustrators, the Hatch Award and three Print Excellence and Knowledge (PEAK) awards from Print Solutions Magazine.

About ON24, Inc.
ON24 Inc. is the global leader of webcasting and rich media marketing solutions. ON24's solutions provide companies a full range of applications and services to meet corporate and marketing initiatives such as lead generation, conferences and events, product launches, continuing professional education, internal communications, and executive announcements.

More than 500 global organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including Cardinal Health, Cisco Systems, Motorola, CMP Media, Credit Suisse, Department of Education, Hewlett-Packard, National Science Foundation, and Samsung. ON24 is headquartered in San Francisco, with offices in Washington, D.C., New York and London.

“A World of Webcasting Solutions. One Webcasting Provider”™ - is a trademark of ON24.

“Insight24^SM” - your B2B rich media network for information, intelligence, and insight - is a service mark of ON24 Inc.