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Press Room > Press Releases/Media Alerts > Insight24 and ITtoolbox Sign Syndication Partnership Insight24 and ITtoolbox Form Strategic Partnership to Deliver B2B Rich Media Content to Millions of IT Professionals Partnership Extends Insight24's Reach Directly to the ITtoolbox Community San Francisco, CA – July 24, 2007 – Insight24, the leading business-to-business (B2B) rich media network, today announced the syndication of its on-demand webcasts, videos, and podcasts to ITtoolbox, the leading online community enabling professional IT knowledge sharing. The delivery of Insight24's online content offers the ITtoolbox community new sources of timely and relevant B2B information. This agreement expands the existing front-line research currently available at ITtoolbox, which offers IT and business professionals a central resource to research vendors, compare products, and learn about industry trends and market dynamics. Under the terms of the agreement, ITtoolbox will promote and market Insight24's business and information technology content throughout its site and in monthly newsletters. Insight24 will aggregate and customize the delivery of targeted B2B content to fit within the knowledge base, research, and event sections of ITtoolbox. Insight24's webcasts, videos, and podcasts will provide additional high-quality content for IT professionals using ITtoolbox for their day-to-day business and technology decisions, while extending content providers' existing libraries of rich media content to new audiences. "Insight24's business-to-business content offers significant value to the professional IT community at ITtoolbox," said George Krautzel, co-founder and president of ITtoolbox. "With more than 1.8 million unique monthly visitors, ITtoolbox has become recognized within the IT community as a central location to learn of the trends and technology offerings that impact business. Our partnership with Insight24 extends the vast library of webcasts, videos and podcasts that the ITtoolbox community relies on to research and make purchasing decisions." As a syndicated provider of rich B2B content, Insight24 has aggregated more than 4,000 pieces of webcasts, videos and podcasts, across 32 different business and technical topics. Through Insight24's targeted delivery of B2B content to the ITtoolbox site, the IT community will have an additional source of relevant information specific to their professional interests. "The delivery of Insight24's B2B rich media content directly to the millions of ITtoolbox members aligns with our strategy to breathe new life to valuable content," said Tom Masotto, vice president of business development at Insight24. "ITtoolbox and Insight24 have similar goals of educating the IT community on the technologies and trends that impact day-to-day business. This partnership benefits ITtoolbox's users, as well as the more than 100 companies that have published content on Insight24." Insight24 enables content providers to quickly and easily publish B2B webcasts, podcasts, and videos in an easy-to-use central directory. With the Insight24 Network, companies can leverage their existing rich media content beyond the initial marketing campaign and extend the ROI of their lead generation programs. About ITtoolbox About Insight24 |
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