Press Room > Press Releases/Media Alerts > B2B Video Network Insight24 Showcases "Marketing Effectiveness" Webcast Internet Video Network Insight24 Showcases "Marketing Effectiveness" Webcast San Francisco, CA – June 14, 2007 – Insight24, the leading business-to-business rich media network, is pleased to showcase the webcast "Doing More With Less: Five Critical Tactics for Maximizing Effectiveness in B2B Marketing" on the Insight24 Network. In this online presentation, Thor Johnson, SVP Marketing of Eloqua, provides an overview of critical success factors being used by leading marketing organizations to improve their marketing and lead generation effectiveness: Increase the impact of each touch point Employ "sense and response" capabilities in the communication cycle Leverage automation to reduce repeated and tedious activities Engage a mix of campaigns: immediate leads and long-term nurturing programs Use macro and campaign level dashboards to optimize programs and spend WEBCAST DETAILS Title: Doing More With Less: Five Critical Tactics for Maximizing Effectiveness in B2B Marketing Rich Media Type: Audio webcast Tags: Marketing Speakers: Lynne Triplett, Jacqueline Akerblom, and Robert O'Connor Jr. URL: Click here to view the webcast Insight24's "Showcase Series" highlights presentations from the thousands of webcasts, podcasts, demonstrations, and videos from thought leaders, technology analysts, and leading companies that are available on the Insight24 Network. All of Insight24's rich media content is freely available for all viewers. Users who listen to this podcast or simply sign up for Insight24 prior to July 31, 2007 (http://showcase.insight24.com/?register) will be entered automatically into the Showcase Series sweepstakes to win a Panasonic 42" Plasma HDTV. ABOUT THE INSIGHT24 NETWORK Insight24 is a business-to-business rich media network of webcasts, podcasts, videos, and online demos for business and technology professionals. Insight24 provides timely, and relevant, information for day-to-day business and technology decisions. Insight24 is powered by ON24 Inc., the leading provider of webcasting and rich media marketing solutions.

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