Webinar Benchmark Index


Optimize ROI and Performance with the Industry

The Webinar Benchmark Index is a powerful capability for all ON24 webcasts, it allows you to compare your webinars with peer webinars in your industry and to use that data to improve the performance of your own webinar programs.


The Webinar Benchmark Index aggregates numerous key performance and attendee engagement metrics and data points to deliver a comprehensive webinar “report card.”


It provides actionable intelligence which illustrates how to improve your webinar program results, reach the broadest possible audience, retain audience interest longer and apply industry-standard best practices. This real-time custom analytics is based on data aggregated from ON24’s database of more than 20,000 customer webinars delivered in the last 12 months.

The Benchmark index lets you choose an industry, application area or geographic region
as the basis for comparison.

You can also choose to compare the performance of an individual webcast to that of all ON24 webcasts. Proprietary ON24 technology ensures that webcast data for individual companies is kept private and secure, and performance results are presented for comparative purposes only.


The Webinar Benchmark Index is part of the ON24 Marketing Performance Suite, a robust set of tools that increases the power of lead generation programs and is integrated with marketing automation and CRM solutions.


The Marketing Performance Suite supports the entire marketing workflow, producing engaging, high-ROI webinars while delivering a highly interactive producer, presenter and participant experience. It enhances marketing programs in these critical areas: audience generation, content creation and delivery and audience engagement, as well as lead qualification and nurturing and performance management.


Webinars are recognized as one of the top-performing B-to-B marketing tools, and the Benchmark Index helps you bring that performance to the next level by enabling you to further optimize results and ROI.

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