Case Study: National Association of Corporate Directors
“Boardroom Excellence” Webinar Series
Creating a More Engaging Webinar Experience
The National Association of Corporate Directors (NACD) is a 501c3 non-profit organization that delivers the awareness and insights that corporate board members need to confidently navigate complex business challenges and enhance shareowner value. For many years, NACD relied on partner/sponsor webcasting platforms for delivering their messaging and reaching out to their community. It limited the control and flexibility that they had over their events and they wanted to create a more engaging and interactive webinar experience that would generate more excitement for their members.
NACD Boardroom Excellence Webinar Series
NACD chose ON24’s Webcasting Platform 10 to create a series of thought leadership webinars aimed at educating association members and non-members on topical issues for corporate directors and executives. One of the most successful NACD webinar series in 2011 was the “Boardroom Excellence Series” aimed at public company directors, which featured guest speakers and utilized ON24’s platform to encourage real-time interaction with live polling and Q&A. To increase the life of their presentations, all NACD webinars were made available “on-demand” to allow members who missed the live event to view them at their own convenience.
Higher attendance, Higher Conversion Rates
The 2011 “Boardroom Excellence Series” was a big success. NACD ran a pilot and then seven webinars in the series which averaged 377 registrants, and 193 attendees, for an average conversion rate (over 7 events) of 51%. Attendees were able to interact directly with the presenters to create an engaging user experience.
NACD was particularly happy with the ability to control the customization and delivery of their webinars, without relying on media partners or their own IT department to implement.