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Case Studies

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ON24, Inc. works with over 600 customers on their corporate and marketing initiatives, such as lead generation, webinars, town hall meetings, executive communications, and product launches. We have brought together best practices on how our customers leverage webcasting and rich media for business to business (B2B) marketing, publishing, and sales lead generation.

Featured Case Studies
Business Objects' Streams Industry's First "24 Hours of Light" Event Powered by ON24
To drive awareness to the company's Insight community website, Business Objects leveraged ON24's webcasting and rich media marketing solutions to promote and stream the industry's first 24-hour online event, titled "24 Hours of Light".
The CMO Council Increases Email Open Rates
Using ON24's Rich Media Webcast, the CMO Council, an affinity group of high-level marketing executives, created a series of rich media webcasts that increased email open rates, raised awareness and contributed to registrations for the Council's Summits in San Francisco and London.
Frost & Sullivan Increases Sales Revenues by 80%
Leveraging ON24 Webcasting Solutions, Frost & Sullivan's expanded analyst briefings program increased sales revenues attributed to briefings by 80% and participation by 91%.

 

Additional Case Studies

Automotive News Increases Audiences and Revenues with Webinars
ON24 provided the Automotive News Group within Crain Communications with a robust webcasting solution and professional services. Since offering webinars, the group increased webinar revenues by more than 200% from 2006 and 2007.
Bradford Networks Increases Sales and Educates Channel Partners with ON24's Webcasting Solutions
With ON24's Webcasting solutions, Bradford Networks reaches important early adopter market for increased sales and educates key channel partners.
Business Objects' Streams Industry's First "24 Hours of Light" Event Powered by ON24
To drive awareness to the company's Insight community website, Business Objects leveraged ON24's webcasting and rich media marketing solutions to promote and stream the industry's first 24-hour online event, titled "24 Hours of Light".
The CMO Council Increases Email Open Rates
Using ON24's Rich Media Webcast, the CMO Council, an affinity group of high-level marketing executives, created a series of rich media webcasts that increased email open rates, raised awareness and contributed to registrations for the Council's Summits in San Francisco and London.
Frost & Sullivan Increases Sales Revenues by 80%
Leveraging ON24 Webcasting Solutions, Frost & Sullivan's expanded analyst briefings program increased sales revenues attributed to briefings by 80% and participation by 91%.
Large, Global Semiconductor Company Increases Click-Throughs and Call to Action
By using ON24's comprehensive rich media marketing solutions, this large, global semiconductor company increased awareness and participation in the company's software developer's program, achieving a 41.5% call to action with an average of 1,600 attendees per event.
HouseValues Increase Sales Lead and Conversions with ON24
By holding a webinar with ON24's webcasting solutions, HouseValues generated sales leads that had a high conversion rate.
IDC Go-To-Market Services Team Selects ON24's Webcasting Solutions
With ON24's easy-to-use webcasting technology and high level of customer service, IDC Go-To-Market Services Team selects ON24 to provide customized webcasting programs for the company's customers.
IMD Delivers Management and Business Research to 180 Member Companies Worldwide
After selecting ON24 for the organization's Wednesday Webcasts series, IMD experienced an increase in customer service, consistent webcasts, and reliable statistics about registrants and attendees.
MRM Worldwide Uses Live Video Webcast for Internal Communications
In 2007, MRM Worldwide used ON24 Webcasting Solutions to increase the level and quality of corporate communications to 2,000 employees from 64 offices in 37 countries. Learn more about MRM Worldwide's innovative internal communications initiative.
Fortune 500 Networking Company Increases Click-Through Rates
The Fortune 500 Networking company's Bannercast Live campaign averaged a .33% click-through rate, with audiences viewing content for an average of 5:17 minutes and 25% requesting additional information from the company.
The Phelon Group Increases Online Lead Generation for Product Launch
The Phelon Group leveraged ON24's webcasting solutions for online lead generation and awareness building in a short period of time. The organization turned many of the webcasting leads into business opportunities.
Reuters Uses ON24's Webcasting Solutions to Reach Online Viewers
As a leading international media company, Reuters leverages ON24 technology to quickly and simply create podcasts.
Softrax Increases Sales Lead Generation with Webcasting
In this sales lead generation best practices case study, Softrax leveraged ON24's reliable webcasting technology to generate and identify highly qualified sales leads, while retaining corporate branding on all webcasts.
Strategic Profits Increases Leads and Revenues
To generate excitement for the company's upcoming launch, Strategic Profits turned to ON24's scalable and reliable solutions to hold a live video webcast for thousands of attendees.


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